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Assessing the Physical and Digital Shopper Journey to Inform Retail Strategies
overview Our client, a major food company, sought to understand the physical and digital shopper journeys of the shelf-stable and refrigerated salsa, Mexican sauce, and guacamole categories among the General Population, as well as Hispanic shoppers. They approached C+R Research for help in implementing a path-to-purchase study that ultimately allowed them to develop long- and…
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Category Leader Optimizes Product to Reduce Costs
overview A non-prescription pain relief brand wanted to explore potential product changes they could successfully make to save costs while still maintaining their status as a category leader. They proposed multiple features with various levels of change, seeking to discern the performance of each and their optimal combinations. C+R Research built a discrete choice exercise…
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Optimizing SKUs and Pricing for a Nasal Spray Portfolio
overview A manufacturer wanted to explore pricing options for a new line of nasal spray products. The insights team contacted C+R looking to identify the optimal price for various pack options to ensure competitive appeal and to deliver the desired profit while reinforcing the value of the brand. C+R designed price elasticity research to inform…
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Using Concept Testing to Identify Optimal SKU Assortment of Children’s Training Pants
overview A personal care manufacturer had to cut its current assortment of child training pants in half to meet a retail partner’s demands. To do this, they needed to understand which of several proposed scenarios would most appeal to shoppers. C+R developed an online survey with a discrete choice exercise to help the brand determine…
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