overview A school notetaking category leader was in the process of developing a new planner and notetaking mobile app and needed feedback from students to test overall usability to ensure the product is optimized before launch and adds additional value for its users. C+R first conducted live moderated interviews to capture a benchmark understanding of…
overview Our client approached us with the goal of creating a cohesive campaign in the Media and Entertainment sector, specifically in the family space. Over several months, they envisioned an iterative approach to creating and optimizing their campaign. Compared to previous years, our client wanted to incorporate immersive qualitative touchpoints throughout the process and to…
overview When it comes to hosting virtual meetings, the software is paramount. The meeting platform becomes the host’s virtual persona, so when technical problems arise, it reflects poorly on the host. If too many things go wrong, an embarrassed host might abandon a virtual meeting platform altogether. When we met, our client, a virtual meeting…
