Bring your target market to life with dynamic, data-driven AI personas AI SmartPersonas gives your team always-on access to research-grounded consumer perspectives. Imagine having always-on access to “talk” with your brand’s target consumers and customers—without needing to invest the time or money in new research. This is the promise and possibility of AI personas. Whether…
From Insight to Action: Activating Research That Drives Decisions please complete the form to register. Great research doesn’t always lead to action—and that’s the problem. Too often, valuable insights stop at the report instead of informing real decisions, strategies, and momentum across the organization. During this Emerge Smarter webinar, Kat Figatner, Senior Vice President at…
The Payment Evolution: Practical Implications for Brands and Retailers this event has ended. please complete the form to view the recording. Payment habits tend to be sticky. Yet evolving payment preferences, shaped by economic pressure, technology, and changing shopper expectations are accelerating meaningful change. Often the final touchpoint in the purchase journey, payment can reinforce…
The way shoppers pay says more than you think. Shopper behaviors are shifting faster than ever, driven by technology, convenience, and changing expectations across the path to purchase. ShopperPulse™, C+R’s shopper insights division, dives into these changes in their newest research, The ShopperPulse Perspective: Insights on the Payment Evolution. This timely research, powered by Prodege…
overview Frozen Meal Consumer Insights for CPG Growth A leading CPG food manufacturer partnered with C+R to understand how frozen and refrigerated multi-serve meals fit into real-life routines—and where product, packaging, and retail levers meaningfully improve satisfaction and repeat purchase across households with varied tastes and time constraints. The research revealed that multi-serve meals serve…
