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Driving Digital Success with Strategic UX Research
Driving Digital Success with Strategic UX Research Thursday, October 2 | 12 PM CT In this Emerge Smarter webinar session, we’ll explore how UX research can evolve across phases to meet changing stakeholder needs, and how effective collaboration can lead to deeper, more actionable insights. In collaboration with a leading Medical Device Company, we will…
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UX Research
Transforming Digital Experiences with Strategic Insights Understanding and Elevating User Experience In today’s digital-first world, user experience (UX) can define a brand’s success. We partner with you to uncover the nuances of how users interact with your digital products to inform strategies that elevate engagement and satisfaction. Whether launching a new platform, refining interfaces, or…
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ShopperPulse: neuroscience + eye-tracking tool
B2B, Behavioral Science, CPG, Eye-Tracking, Food & Beverage, Grocery, Health & Beauty, Journey Mapping, Neurological Immersion, Path to Purchase, Qualitative Research, Quantitative Research, Retail, Segmentation, Shopper, Shopper Insights, Shopper Journey
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Applying Behavioral Science to Help Understand Shopper Decision-Making
overview Using Behavioral Science to Guide Product Strategy A leading personal care company partnered with C+R Research to evaluate new product concepts for disposable underwear designed for older adults. The goal was to understand which product features most influenced shopper decisions in a club-store environment. By applying behavioral science principles—particularly around how people make decisions…
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Optimizing Furniture Store Design with Eye-Tracking Research
overview A national furniture retailer sought to modernize its brand and enhance the in-store experience by introducing a new concept store in a densely populated urban neighborhood. This location departed from the brand’s traditional suburban format, offering a smaller footprint and a more curated, lifestyle-driven presentation. The store featured distinct thematic zones, a reimagined furniture…
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shopperpulse: Reveal What Truly Moves Shoppers—In Real Time
Where Neuroscience Meets the Shopping Aisle Understanding what shoppers say is only part of the story. It’s what they don’t say—the glances, the hesitations, the sparks of emotion—that reveals what truly drives action. ShopperPulse™ goes deeper—tracking subconscious emotional and visual responses during the shopping journey to uncover insights that traditional methods often miss. By combining…
