Inspiring Generational Voter Turnout
overview A technology-based, non-profit organization was tasked with the objective of increasing voting participation rates during national elections, with a focus on midterm (non-presidential) election years. Understanding the power that media and communication possess to help drive the general public to the polls, message frames were developed to understand which communication strategy would inspire voter…
Keeping a Pulse on Customer Satisfaction During a Transitional Time & Beyond
overview When a business telecommunications company acquired two larger competitors, the company needed a tool to monitor customer satisfaction throughout the process of the merger and onboarding services to one unified service provider. A continuous customer satisfaction tracking study helped the team monitor overall satisfaction and highlighted any potential areas of concern among current customers….
Developing a Unique Brand Identity in an Emerging Tech Space
overview When it comes to hosting virtual meetings, the software is paramount. The meeting platform becomes the host’s virtual persona, so when technical problems arise, it reflects poorly on the host. If too many things go wrong, an embarrassed host might abandon a virtual meeting platform altogether. When we met, our client, a virtual meeting…
Building an Effective Segmentation of Moms
overview A cable TV channel targeting young children had previously defined segments of moms based on their awareness/familiarity and engagement with the channel. However, as the channel looked to expand into new categories beyond television, it realized the need for a more detailed and sophisticated segmentation. To address this need, C+R surveyed more than 2,000…
Choosing the Best Messaging Strategy
overview A manufacturer was in the process of updating its marketing strategy and had developed nearly 40 different potential messages (across a variety of themes). Before moving forward with a final strategy, the company wanted to gather reactions from consumers already in the category, as well as those they hoped to attract. The client wanted…
Communipanel: An Efficient Way to Stay Ahead of the Competition
overview Competition among wireless service providers is increasing as mergers continue to narrow the playing field and technology advancements require quick strategic decisions to improve customer satisfaction. Maintaining relevance with current customers is even more critical for regional providers with a limited footprint and a smaller customer base. Given this, what can a regional wireless…
