Erin Barber, Senior Vice President of Online Immersion, joined C+R Research in 2001. Erin has nearly 20 years of diversified experience with both quantitative and digital qualitative research.
She currently focuses on projects that leverage immersive digital qualitative techniques across a wide range of categories. She also oversees C+R's ongoing custom communities/panels.
Erin has experience with myriad business issues across product/ service life cycles, including, product development, communication, segmentation, and consumer profiling. She has expertise in using myriad technological tools to support and supplement research that provides context and enables empathic learnings. Her goal is to ensure actionable insights are delivered to clients via clear, concise research stories.
Prior to joining C+R in 2001, Erin worked as a Research Executive at Millward Brown Precis and Independent Health Association where she conducted both qualitative and quantitative research studies. Erin received her BS in Marketing from Canisius College in Buffalo, NY.
If you weren't in market research, what profession would you like to attempt?
I would try to be a writer - with a healthy dose of waitressing on the side.
What's your favorite thing about Market Research? What do you enjoy about Market Research?
I love trying to figure people out. Their motivations and inconsistencies are often surprising. Yet, in the add, we all want a few key things; respect, love, excitement, and peace-of-mind. Figuring out how products and services fit into these archetypal themes is what fascinates me the most.
What's the most rewarding thing about your job?
I am the ‘helping’ type, and making my clients’ life easier - even in the smallest ways - is gratifying. When I was on the client side, I truly valued that.
What's one thing you can't live without?
Walking, since I don't own a car.