overview Most of us who work in brand marketing are far removed from our teenage years. Even for those of us in our twenties, the world has changed so rapidly that it can be difficult to fully relate to what today’s teenagers experience. Yet, this understanding is crucial for brands that create and market products…
overview Competition among wireless service providers is increasing as mergers continue to narrow the playing field and technology advancements require quick strategic decisions to improve customer satisfaction. Maintaining relevance with current customers is even more critical for regional providers with a limited footprint and a smaller customer base. Given this, what can a regional wireless…
overview Our client, a maker of flavored alcoholic beverages, was eager to get to know one of their key consumer segments so that they could better address their needs and win more of their business. Initially, the client was interested in using traditional ethnographic research methods and an in-person workshop to glean insights and generate…
overview In recent years, the alcoholic beverage category has seen an influx of new entrants and products. So what can an established, well-known brand do to stay at the forefront of a crowded, ever-changing landscape? A large, well-known alcoholic beverage manufacturer needed a ready-made, cost-efficient way to conduct timely consumer research. Because their industry is…
overview A packaged goods company (CPG) in the construction and home décor categories wanted to conduct ongoing research with a hard-to-reach B2B target. The company was interested in engaging its elusive target alongside a more available consumer target to produce fast, effective insights. The research would support business decision making across both of their core…
overview Interest in non-dairy versions of common dairy products, like milk and cheese, has expanded in recent years among consumers looking to eat better and lead healthier lives. This behavior change has spurred innovation as brands—including those who have traditionally focused on dairy-based products—expand to reach these consumers. Our client, a well-known cheese manufacturer, sought…
overview Seeking a better way to stay abreast of online trends, a consumer-packaged goods company (CPG) in the household and personal care categories came to C+R. They wanted a system for providing teams with continuous access to insights that could inform key decisions and help build intuition across business needs and categories. C+R Research developed…
About This Ebook In this eBook, Communities and Panels: Unique and Tailored Solutions for Diverse Audiences and Insights, you’ll learn about the most effective recruiting techniques and innovative tools to uncover deep insights, as well as tips and tricks for engaging you, the client, and participants. In this ebook, you’ll also learn about our newest method,…
This event has ended. Please complete the form to view the recording About This Webinar Join us for the next edition of our Emerge Smarter webinar series, where C+R’s Generational and Communities and Panels experts will discuss our newest offering in our Communities and Panels practice: Micro Communities. In this discussion, you’ll learn: These thought…
