Unlocking the Power of Product Display Pages for Enhanced Shopping Experiences

Unlocking the Power of Product Display Pages for Enhanced Shopping Experiences

overview Our multinational consumer package goods (CPG) client faced the challenge of understanding the impact of product display pages on a major grocery retailer’s website. Anticipating a push towards variated pages, they sought to present a research-backed perspective on which type of product display page (unvariated, double variated, or hybrid) provides the best shopping experience….

A Community Lives on Three Years Later – Evolving Every Step of the Way

A Community Lives on Three Years Later – Evolving Every Step of the Way

overview Our client approached us with the goal of creating a cohesive campaign in the Media and Entertainment sector, specifically in the family space. Over several months, they envisioned an iterative approach to creating and optimizing their campaign. Compared to previous years, our client wanted to incorporate immersive qualitative touchpoints throughout the process and to…

Online Community: A Hub for Innovation and Connection with Convenience Store Shoppers

Online Community: A Hub for Innovation and Connection with Convenience Store Shoppers

overview To remain ahead of the innovation game, consumer packaged goods (CPG) companies must remain well-informed about the changing interactions between shoppers and various retail channels. Our client was focused on convenience stores and came to us for a research solution to help them build strong relationships with convenience store operators/owners. The goal was to…

Communipanel: An Efficient Way to Stay Ahead of the Competition

Communipanel: An Efficient Way to Stay Ahead of the Competition

overview Competition among wireless service providers is increasing as mergers continue to narrow the playing field and technology advancements require quick strategic decisions to improve customer satisfaction. Maintaining relevance with current customers is even more critical for regional providers with a limited footprint and a smaller customer base. Given this, what can a regional wireless…