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Micro Community Allows a CPG Brand to Build Empathy and Understanding of Teens
overview Most of us who work in brand marketing are far removed from our teenage years. Even for those of us in our twenties, the world has changed so rapidly that it can be difficult to fully relate to what today’s teenagers experience. Yet, this understanding is crucial for brands that create and market products…
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Valerie Ziegler
meet Valerie Valerie Ziegler, Senior Research Director, joined the Community and Panels team of C+R in 2021. She has worked in a variety of research settings starting as a Research Scientist in the field of Molecular Biology before transitioning into Market Research in 2018. She has experience in Social Listening and conducting qualitative and quantitative…
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Jen Williams
meet jen Jen joined C+R in August 2022 as a Quantitative Research Director on the Communities & Panels team and was promoted to Senior Director in 2024. She brings to the organization 10+ years as a full-service, quantitative research professional with experience in a variety of CPG and Retail categories. Most recently, Jen was a…
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Maggie Sandiford
meet Maggie Maggie Sandiford joined C+R in 2022 and is currently a Community Health Associate Director. In this role, she supports the vitality and engagement of multiple client communities by monitoring community health metrics, managing member recruitment, and developing effective engagement strategies. During her time at C+R, Maggie has worked across a range of quantitative…
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Theresa Cornett
meet Theresa Theresa joined C+R in 2022 and is a Research Senior Director on the Communities and Panels Team. She has over 15 years of experience in marketing research, working on both qualitative and quantitative projects, with her most recent experience being on the client side where she managed their community and panel. Theresa’s experience…
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Ethnography and Activation Research: The Pivot To Online During COVID-19
overview Our client, a maker of flavored alcoholic beverages, was eager to get to know one of their key consumer segments so that they could better address their needs and win more of their business. Initially, the client was interested in using traditional ethnographic research methods and an in-person workshop to glean insights and generate…
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Communipanel: An Efficient Way to Stay Ahead of the Competition
overview Competition among wireless service providers is increasing as mergers continue to narrow the playing field and technology advancements require quick strategic decisions to improve customer satisfaction. Maintaining relevance with current customers is even more critical for regional providers with a limited footprint and a smaller customer base. Given this, what can a regional wireless…
