Identifying Drivers of Interest for STEM and Science Careers Among Teens

Identifying Drivers of Interest for STEM and Science Careers Among Teens

overview Our client, a nonprofit organization, wanted to understand what drives interest in STEM-related fields among teens to help develop programs that would encourage more teens to choose science as an area of interest and potential career. C+R’s challenge was to identify the most impactful ways to encourage the exploration of STEM subjects after high…

Finding the Perfect Brand Story with Qualitative Concept Testing

Finding the Perfect Brand Story with Qualitative Concept Testing

overview An established food manufacturer was looking to contemporize its strategic brand story to reach a new generation of shoppers, while also appealing to their current core consumers. C+R developed a two-phase qualitative research program to identify which of two concepts under consideration would most help the client modernize their brand story while also resonating…

Exploring the Path-to-Purchase Across a Variety of Channels

Exploring the Path-to-Purchase Across a Variety of Channels

overview Although the Coronavirus pandemic impacted grocery-shopping behaviors, we don’t know to what extent or whether those behaviors have sustained over time. For example, we observed a large degree of channel-shifting, with an acceleration in the adoption of online grocery shopping and a decline away from c-store. However, we don’t know what portion of shoppers…

Diego Calahorrano

Diego Calahorrano

meet Diego Diego Calahorrano, Director of Data Collection, joined C+R Research in 2008. Diego is responsible for managing and streamlining the workload within his team. He’s responsible for survey modeling, programming as well as developing and supporting various applications used by different departments integrated within the organization. Diego’s innovative ideas, extensive technological knowledge along with…