Consumer-Generated Ideation – Innovating the Meat Department Shopping Experience

Consumer-Generated Ideation – Innovating the Meat Department Shopping Experience

overview Grocery shopping, specifically in the meat department, presents a range of challenges for brick-and-mortar shoppers today. A consumer packaged goods company was looking for innovative ways to harness consumer input and improve the retail experience. In particular, the company wanted to work with consumers to improve the meat department retail experience. But they weren’t…

Fostering Creative Thinking in a Digital Space to Elicit Innovation

Fostering Creative Thinking in a Digital Space to Elicit Innovation

overview Consumers’ perceptions of health and wellness have dramatically shifted in the last 5-10 years. Food and beverage habits, in particular, seem to be constantly evolving as dietary/lifestyle options proliferate. A global beverage company wanted to understand how these lifestyle/diet changes influence beverage behaviors, with the goal of wanting to revolutionize the beverage category for…

Exploring the Path-to-Purchase Across a Variety of Channels

Exploring the Path-to-Purchase Across a Variety of Channels

overview Although the Coronavirus pandemic impacted grocery-shopping behaviors, we don’t know to what extent or whether those behaviors have sustained over time. For example, we observed a large degree of channel-shifting, with an acceleration in the adoption of online grocery shopping and a decline away from c-store. However, we don’t know what portion of shoppers…

Diego Calahorrano

Diego Calahorrano

meet Diego Diego Calahorrano, Director of Data Collection, joined C+R Research in 2008. Diego is responsible for managing and streamlining the workload within his team. He’s responsible for survey modeling, programming as well as developing and supporting various applications used by different departments integrated within the organization. Diego’s innovative ideas, extensive technological knowledge along with…