overview A major soft drink company was ready to bet big on their iced tea brand starting with a new campaign. The company wanted the campaign to revolve around a social issue but wasn’t sure which cause would resonate most with their target audience – Gen Z consumers. To get inside the minds of these…
overview In the midst of the COVID-19 pandemic, a cleaning supplies company needed to better understand shoppers’ shifts in perceptions and preferences at shelf for its brand/products. The competitive set was growing quickly with new brands and SKUs, and the team wanted to make the case to a large national retailer that their consumer products…
overview A pet food company founded in the late 1960s was witnessing falling sales year over year. While decades ago, the brand was unrivaled, the market had changed and so had the company. To reverse their position, new management wanted a holistic diagnosis of the issues the brand was facing and a roadmap for turning…
meet Diego Diego Calahorrano, Director of Data Collection, joined C+R Research in 2008. Diego is responsible for managing and streamlining the workload within his team. He’s responsible for survey modeling, programming as well as developing and supporting various applications used by different departments integrated within the organization. Diego’s innovative ideas, extensive technological knowledge along with…
