overview Designing a Compassionate Cancer Experience for Women A regional healthcare system was preparing to launch a new women’s cancer pavilion centered on a specific concept that promised to deliver faster diagnoses, coordinated care, and emotional support. To ensure the new center would meet the needs of patients and caregivers, the organization partnered with our…
overview Improving the Knee Replacement Patient Journey Through Research A leading healthcare organization sought to improve the patient experience for individuals undergoing knee replacement surgery. By conducting in-depth qualitative research, the organization aimed to align its pre-mapped patient journey with real-world experiences, uncovering emotional, logistical, and informational needs across the surgical continuum. OUR APPROACH Qualitative…
B2B, Behavioral Science, CPG, Eye-Tracking, Food & Beverage, Grocery, Health & Beauty, Journey Mapping, Neurological Immersion, Path to Purchase, Qualitative Research, Quantitative Research, Retail, Segmentation, Shopper, Shopper Insights, Shopper Journey
Where Neuroscience Meets the Shopping Aisle Reveal What Truly Moves Shoppers—In Real Time Understanding what shoppers say is only part of the story. It’s what they don’t say—the glances, the hesitations, the sparks of emotion—that reveals what truly drives action. ShopperPulse™ goes deeper—tracking subconscious emotional and visual responses during the shopping journey to uncover insights…
What Shoppers See, Think and Feel Without Saying a Word Thursday, July 24 | 12 PM CT When it comes to Shopper Insights research, we’re often limited by and reliant on what shoppers are willing and able to share about their experiences. However, behavioral science techniques have allowed us to gradually bridge this knowledge gap….
overview Identifying UX Friction Points in the Patient Hub A medical device company launched a digital platform to educate patients and assess eligibility for a cardiac-related procedure. While initial engagement was strong, site analytics revealed significant drop-off at two critical points in the user journey. To create a more effective digital experience, the company sought…
overview Agile Qualitative Research to Benchmark and Improve PBM User Experience As digital healthcare access becomes the norm, pharmacy benefit managers (PBMs) must ensure their online and mobile portals are intuitive, informative, and user-centered. A leading pharmacy solutions company sought to deepen its understanding of how Medicare, Medicaid, and Commercial plan members perceive and use…
overview Empathetic Research to Elevate Multicultural Patient Journeys When a leading medical device company sought to better support Black and Hispanic patients living with AFib, they turned to a research partner with a deep understanding of both multicultural audiences and the healthcare space. Through immersive ethnographies and collaborative workshops, this research study uncovered the emotional…
