overview An alcoholic beverage client had noted a decline in sales volume but was unsure which of several factors could be at play. Using learnings from a previous qualitative project with C+R, the client decided to revamp some of the beverages in their flagship flavor to reverse the trend – and they wanted consumer feedback…
contributors to this guide INTRODUCTION Over the past year, the Coronavirus pandemic has changed the way market researchers conduct qualitative research. In-person focus groups, in-home interviews, and in-store shop-alongs that are synonymous with “traditional” qualitative research have been put on hold due to safety concerns. However, despite social distancing requirements and travel restrictions, businesses still…
INTRODUCTION Technology, especially the internet, has changed the world in many ways. It’s impossible to ignore how increasingly digital our lives have become – in 2019, the average American spent almost seven hours each day online! Millennials and Gen Z— and likely most future generations—will grow up native and fluent online. Because the internet and…
overview Our client, a national non-profit, outlined a plan for a series of research initiatives to better understand disparities in Black women’s maternity healthcare in the United States. The full 100-week journey sought to uncover these disparities and the causes behind higher mortality rates in the Black community. C+R’s Culturebeat team was selected as a research partner,…
overview Our client, a major food company, sought to understand the physical and digital shopper journeys of the shelf-stable and refrigerated salsa, Mexican sauce, and guacamole categories among the General Population, as well as Hispanic shoppers. They approached C+R Research for help in implementing a path-to-purchase study that ultimately allowed them to develop long- and…
overview In July 2022, the U.S. transitioned the 10-digit National Suicide Prevention Lifeline to 988, an easy-to-remember three-digit number for 24/7 crisis care. With the nationwide transition to 988, a need arose for 988-specific formative research among groups at higher risk of, or disproportionately impacted by, suicide to help support culturally sensitive, responsive, effective, and…
overview Our client, a U.S. non-profit organization whose mission is to protect the emotional health and prevent suicide in teens and young adults, knows that seeking help can be a challenge for youth. This leads to many struggling to, or completely failing to, reach out when faced with challenging situations as it pertains to their…
overview Our client, a leading financial institution, had previously conducted a large-scale quantitative study among Affluents from many different multicultural cohorts. Propelled by this research, they wanted to conduct a “deep dive” into understanding the financial behaviors and needs for one specific cohort – Asian Americans. Knowing that our CultureBeat division specializes in multicultural audiences…
overview Our client, the leading non-profit for specific disease research and education, offers a program to those patients who suffer from this disease. The program leverages collaboration between patients and healthcare providers to ensure all patients get high-quality care, treatment, and outcomes. The leaders of this collaborative program wanted to make sure that they were…
overview When patients and cardiologists are discussing the possibility of a medical device or procedure, there are many questions, fears, and concerns in patients’ minds. To help bridge knowledge gaps and walk patients through what they can expect, cardiologists use drawings, videos, and models, in addition to their oral explanation of the device and procedure….
