overview Companies who provide utilities—such as gas, electricity, and water—often face unique customer satisfaction challenges. Because they’re often the only choice for a given utility, these companies are commonly seen as little more than commodity service providers, limiting consumers’ expectations and, sometimes, lowering their trust. Our client, a major regional utilities company, wanted to transform…
overview In 2020, the onset of the COVID-19 pandemic quickly changed the way that most consumers purchased their consumables in the US, in turn changing the way that retailers offered their products. Out of necessity, the market saw a sharp rise in online ship-to-home shopping, home delivery services, and even drive-up fulfillment. As the pandemic’s…
meet Cailun With a passion for understanding what drives people, Cailun has spent over a decade conducting qualitative market research. From focus groups and in-depth interviews to UX research, shop-along studies, ethnography, and social listening, Cailun has mastered a wide range of qualitative methods. Cailun’s approachable and easy-to-talk-to style creates an environment where authentic conversations…
About This Ebook Over the past year, the pandemic changed many things, especially the way qualitative research is conducted. In-person focus groups, in-home interviews, and in-store shop-alongs that are synonymous with “traditional” qualitative research have been put on hold due to safety concerns. However, despite social distancing requirements and travel restrictions, businesses still need to…
This event has ended. Please complete the form to view the recording About This Webinar This Webinar Has Now Ended. Please Complete The Form To Watch Now. Over the past year, the Coronavirus pandemic has changed how market researchers conduct qualitative research. This was particularly true for “traditional” or “in-person” qualitative researchers who had to become…
