overview Consumers’ perceptions of health and wellness have dramatically shifted in the last 5-10 years. Food and beverage habits, in particular, seem to be constantly evolving as dietary/lifestyle options proliferate. A global beverage company wanted to understand how these lifestyle/diet changes influence beverage behaviors, with the goal of wanting to revolutionize the beverage category for…
overview A major electronics company and its food-waste disposer (FWD) brand offered several tiered models: good, better, best. The company had conducted prior concept and communication development research to identify and measure the importance of the different dimensions consumers use to evaluate FWDs before purchase; however, little research had been done to assess how consumers…
overview Although the Coronavirus pandemic impacted grocery-shopping behaviors, we don’t know to what extent or whether those behaviors have sustained over time. For example, we observed a large degree of channel-shifting, with an acceleration in the adoption of online grocery shopping and a decline away from c-store. However, we don’t know what portion of shoppers…
overview The pandemic affected all industries, including market research. For example, how do you safely conduct qualitative shop-alongs (where a moderator joins a consumer participant in-store to see first-hand how they shop) during a pandemic? Our client, a consumer durables manufacturer, had a special in-store display in select stores of a national home improvement chain….
overview In the midst of the COVID-19 pandemic, a cleaning supplies company needed to better understand shoppers’ shifts in perceptions and preferences at shelf for its brand/products. The competitive set was growing quickly with new brands and SKUs, and the team wanted to make the case to a large national retailer that their consumer products…
overview One of C+R’s clients, a marketing cooperative, works with food manufacturer brands to launch new products throughout the year; therefore, packaging research is a regular part of their work. The client came to C+R looking for an efficient approach to incorporate packaging research into their workflow. C+R’s (– CopyIQ HL: https://www.crresearch.com/methods-quantitative-market-research-ad-testing) system emerged as…
overview When seasonal markets affect your company, you need to be able to predict upcoming trends. But designing an effective forward-thinking seasonal strategy isn’t always easy. Strategies consumers respond to one year can fail the next. Current events, popular tastes, technological advances, and cultural trends all impact consumers’ needs and desires and make predictions incredibly…
overview A manufacturer of educational toys was planning to attend a popular consumer toy convention and wanted to use the opportunity to test two toy prototypes. They approached C+R for help converting visitors to their exhibit into research participants. To meet the client’s needs, C+R conducted qualitative intercept interviews with a Play Lab component, which…
overview Kids learn best when they are engaged and having fun. So how can a company that creates educational content ensure their products are as engaging as possible? Our client, a media company who produces kid-focused print and digital content, needed feedback from kids and parents to ensure their new products were on the right…
overview As the banking consumers of the near future, Gen Zers are being heavily courted by startup fintechs urging them to ditch traditional financial instruments like debit and credit cards. So, how can a leading financial institution show Gen Z that their brand is still relevant and responsive? This was the question on the minds…
