overview Comparing Two Creative Directions with Agile Ad Testing Powered by SnapIQ A leading manufacturer of composite decking products partnered with C+R Research to evaluate two distinct advertising creative directions. The current campaign focused on product differentiation and clear, tangible benefits, while the new campaign sought to foster a deeper emotional connection, positioning the brand…
overview Agile Claims Testing Powered by SnapIQ to Guide a Time‑Sensitive Product Launch A prestige skincare brand preparing to launch a new serum needed to identify which product claim would most effectively motivate purchase intent. With several strong claim directions on the table, each emphasizing different aspects of product benefits, the team needed fast, data‑driven…
The Payment Evolution: Practical Implications for Brands and Retailers this event has ended. please complete the form to view the recording. Payment habits tend to be sticky. Yet evolving payment preferences, shaped by economic pressure, technology, and changing shopper expectations are accelerating meaningful change. Often the final touchpoint in the purchase journey, payment can reinforce…
overview Flavored Alcohol Market Research That Drives Action A leading beverage company partnered with C+R Research to map the flavored alcohol landscape across the U.S. and Canada, revealing growth segments, consumer priorities, and distinct brand roles that inform innovation and commercialization across seasons. A mixed-methods program integrated large-scale quantitative research with in-home ethno-groups and on-site…
overview Cross-Specialty Nutrition Insights for Clinical Impact A national non-profit organization sought research using a national mixed-methods program to examine how different healthcare professionals think about specific foods—and how their clinical focus, training, and workflow shape day-to-day patient guidance across heart health, weight management, and type 2 diabetes care. The work highlighted meaningful divergences between…
Agile Research, AI Solutions, Concept Testing, CPG, Ecommerce, Financial Services, Food & Beverage, Qualitative Research, Quantitative Research, Retail, Shopper
overview Agile Shopper Insights for CPG Growth A leading CPG organization sought a future-forward agile research system to generate actionable insights across retailers, categories, and diverse shopper segments, with emphasis on Asian American and Hispanic/Latino audiences alongside primary shoppers nationwide. The objective was to develop a research solution that provided a flexible, on-demand ecosystem integrating…
overview A major CPG company sought to enhance one of its products by introducing new packaging claims that would resonate with consumers. To ensure these claims were credible and defensible, they partnered with us to design and execute a claims substantiation study. The goal was to determine which claims could be supported by consumer perception…
