overview A manufacturer of educational toys was planning to attend a popular consumer toy convention and wanted to use the opportunity to test two toy prototypes. They approached C+R for help converting visitors to their exhibit into research participants. To meet the client’s needs, C+R conducted qualitative intercept interviews with a Play Lab component, which…
overview A large ice cream manufacturer acquires a start-up artisanal sorbet company with limited distribution and very little brand awareness. In anticipation of the sorbet’s national launch, the company needs to establish a differentiated brand positioning. But where will the sorbet shine brightest – among fellow sorbets, premium ice cream brands, non-dairy desserts? And, who…
overview Marketplaces ebb and flow. What was popular with customers a year ago, may not apply today. Competition changes; perceptions alter; and technology influences needs and desires. Companies run the risk of becoming irrelevant if they don’t proactively stay in tune with customers’ lives and in-check with the competitive landscape. One of C+R’s clients, a…
overview A major office supply company was preparing to embark on a packaging innovation initiative to modernize the look of their products in stores. Due to a sudden rise in private label options and competing national brands entering the category, they wanted to develop new packaging that stood out on shelf and clearly communicated unique…
overview A state lottery needed a deeper understanding of the “path to purchase” lottery tickets and a broader understanding of their players’ behaviors and attitudes toward the lottery. To accomplish these two goals, they contacted C+R Research. OUR APPROACH Two Objectives, Two Surveys To meet the client’s needs, C+R conducted two robust online surveys: After…
overview To be successful in today’s marketplace, brands must know their consumers intimately. A CPG client came to C+R with hopes of revamping out-of-date consumer profiles. The client wanted to inspire their product development and marketing teams via deep insights about the brand’s buyers. Through a mixed methods approach, C+R’s researchers delivered not just deep…
overview For years, a well-known kids’ brand had conducted brand health “pulse checks” using Do-It-Yourself (DIY) surveys. They knew they could be getting more from their tracking efforts but weren’t exactly sure how. They needed an Insights partner with youth/parenting expertise – that’s where we came in. The brand approached C+R with a request to…
overview Over the years, the yogurt category has grown based on new product and brand entries. Leveraging key consumer trends has helped new products and brands enter the category and drive sales. Given the successful launch of many different types of yogurts, a CPG client wanted to quickly introduce a new product into their U.S….
overview An alcoholic beverage company that owns multiple vodka brands wanted to create a strategy to strengthen each of their brands while limiting cannibalization across brands. At the time, vodka was one of the most popular spirits consumed. C+R conducted a multi-phase study followed by a large-scale quantitative segmentation study to align each brand to its…
overview After innovations in the market impacted their growth and market share, a major food manufacturer needed answers to strategic questions: How do we stay on top and grow the category as a leading brand in the marketplace? What customer segments haven’t we tapped? How do we revitalize our brand? Partnering with C+R, we applied…
