overview Over the years, the yogurt category has grown based on new product and brand entries. Leveraging key consumer trends has helped new products and brands enter the category and drive sales. Given the successful launch of many different types of yogurts, a CPG client wanted to quickly introduce a new product into their U.S….
overview For years, a well-known kids’ brand had conducted brand health “pulse checks” using Do-It-Yourself (DIY) surveys. They knew they could be getting more from their tracking efforts but weren’t exactly sure how. They needed an Insights partner with youth/parenting expertise – that’s where we came in. The brand approached C+R with a request to…
overview To be successful in today’s marketplace, brands must know their consumers intimately. A CPG client came to C+R with hopes of revamping out-of-date consumer profiles. The client wanted to inspire their product development and marketing teams via deep insights about the brand’s buyers. Through a mixed methods approach, C+R’s researchers delivered not just deep…
This event has ended. Please complete the form to view the recording About This Webinar C+R’s New Agile, Hybrid Method Provides Real-time Insights The fluidity of our world today makes it critical for brands like yours to keep a pulse on consumers’ attitudes and behaviors. Fill out the form on the right and hear the buzz…
