overview A CPG brand was interested in improving overall category performance at a particular retailer to elevate their own brands’ performance while also helping the retailer gain additional share within the category. Our client knew from market analysis that the overall category performance at the retailer lagged other retailers, but they lacked data that described…
overview Effectively managing personal finances is an important milestone on the path to independence. As members of Gen Z approach this stage of life, they’re looking around to see what tools and institutions fit their financial needs and values. Our client, a major financial institution, recognized that in order to reach this cohort, they needed…
overview The holiday toy shopping season is eagerly anticipated by children and parents alike. Children love playing with toys in-store and writing their wish lists; parents, in turn, rely on watching their kids at play to figure out which toys will be the biggest hit. However, the COVID-19 pandemic radically changed the 2020 shopping season….
overview Consumers’ perceptions of health and wellness have dramatically shifted in the last 5-10 years. Food and beverage habits, in particular, seem to be constantly evolving as dietary/lifestyle options proliferate. A global beverage company wanted to understand how these lifestyle/diet changes influence beverage behaviors, with the goal of wanting to revolutionize the beverage category for…
overview A state lottery needed a deeper understanding of the “path to purchase” lottery tickets and a broader understanding of their players’ behaviors and attitudes toward the lottery. To accomplish these two goals, they contacted C+R Research. OUR APPROACH Two Objectives, Two Surveys To meet the client’s needs, C+R conducted two robust online surveys: (in)…
overview A packaged goods company (CPG) in the construction and home décor categories wanted to conduct ongoing research with a hard-to-reach B2B target. The company was interested in engaging its elusive target alongside a more available consumer target to produce fast, effective insights. The research would support business decision making across both of their core…
overview The COVID-19 pandemic increased consumer awareness of immunity strengthening products. Vitamins and supplements became important for those seeking to stay healthy. During the early days of the pandemic, a vitamins and supplements manufacturer came to C+R with questions about how consumers shop for vitamins and other over-the-counter (OTC) products, both pre-shop and in-store. To answer…
This event has ended. Please complete the form to view the recording About This Webinar Customers are more engaged than ever before. They listen, they participate, they expect and demand, and ultimately they react to important moves carried out by brands and companies; particularly when it comes to decisions that align with their views and…
