Over the past year, the pandemic changed many things, especially the way qualitative research is conducted. In-person focus groups, in-home interviews, and in-store shop-alongs that are synonymous with “traditional” qualitative research have been put on hold due to safety concerns.
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Leading-edge tools and technologies created for qualitative research have helped us immerse with consumers in new ways. We are now able to uncover behaviors unobtrusively, dive deep into emotions, and explore attitudes and perceptions from multiple angles.
The crossroads of attitudes and behaviors has always been a key focus to aid us in understanding the trajectory of brands and to keep pace with evolving shopper patterns.
This ebook outlines how Activation Workshops can stretch your research and research dollars. It showcases several case studies that demonstrate how these workshops have been beneficial to our clients.
In this webinar we will share insights on how to use agile qualitative research to optimize an idea or design, and how to garner quick insights and results without sacrificing quality.