In today’s marketplace, growing your business and staying competitive means having the ability to be agile and quickly respond to shifting demands and market trends. View our webinar to learn our approaches to conducting agile research.
Digital has been part of the shopper journey for a long time. But now, on some occasions, the shopper journey is totally digital. In this webinar we discuss how the online shopping journey differs and what remains the same.
The Yearbook is the annual capstone publication of our YouthBeat subscription service. Mary McIlrath, Ph.D., head of C+R's Youth + Family practice, presents a sneak peek at what subscribers receive between its pages.
In September 2014, the U.S. Census reported that for the FIRST time in U.S. history, single adults outnumber their married counterparts. We partnered with TPN, a top retail agency, to launch a study to uncover key insights that are essential to understanding this influential group who we've coined, The New Independents.
In this co-presented session, The Agency and C+R Research will share how this community was built and walk you through a case study showcasing the unique aspects of our new community of millennials and our approach to researching this all important generation.
As consumers' needs change and shift, it's critical that brands keep pace. In this webinar, Mary McIlrath, Ph.D. will focus on two important but distinct targets - Millennial parents and one of the largest segments of the US population, single adults.