As consumers' needs change and shift, it's critical that brands keep pace. In this webinar, Mary McIlrath, Ph.D. will focus on two important but distinct targets - Millennial parents and one of the largest segments of the US population, single adults.
In this webinar we will demonstrate how we at C+R Research leverage online qualitative research to generate revealing personal exchanges, uncover intimate sentiment and harness consumer emotion across a variety of product and service categories.
The digital space is constantly changing the way today's kids play, learn and grow. And while it's a mistake to make light of the important opportunities that digital experiences create-for kids and for brands - it's critical to check our assumptions with information and insights that come from kids and families themselves.
C+R Research spent last spring and summer conducting market research with Google Glass. In this webinar, we will share our insights and experiences on using Google Glass as well as some alternative wearable devices that you can leverage in qualitative research.
If your marketing does not include a digital experience, your strategy will eventually miss the mark, especially among Hispanics. In honor of National Hispanic Heritage month, join Jorge Martinez to discuss the important Hispanic market.
Whether you're goal is inspiring innovation, adding power to your promotional plans, or ensuring that your stories are "au currant," it's critical for youth marketers, researchers and content creators to go beyond their knowledge of the "now" when it comes to youth culture.