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Segmentation Research

Segmentation Research: Elevating It From Good to Great

To market your product or service effectively, it’s important to identify the people who would find it most meaningful and, therefore, are most likely to buy.

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Webinars on Demand

Step Right Up! Increase Your Odds Of Landing In Mom's Shopping Cart

Step Right Up: Increase Your Odds of Landing in Mom's Shopping Cart

May, 2015

We went on an exploratory quest to understand how the purchase decision occurs when the target of the communication is the parent, but the consumer is the child.

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5 Digital Reality Checks

Mythbusting: Digital Assumptions About Kids and Families that are just Plain Wrong

April, 2015

The digital space is constantly changing the way today's kids play, learn and grow. And while it's a mistake to make light of the important opportunities that digital experiences create-for kids and for brands - it's critical to check our assumptions with information and insights that come from kids and families themselves.

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Glass In Qualitative Market Research / MRX Disruption!

Google Glass and Wearable Tech in Market Research: What's Working

November, 2014

C+R Research spent last spring and summer conducting market research with Google Glass. In this webinar, we will share our insights and experiences on using Google Glass as well as some alternative wearable devices that you can leverage in qualitative research.

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Understanding The Hispanic Shoppers' Digital Engagement

Understanding the Hispanic Shoppers' Digital Engagement

October, 2014

If your marketing does not include a digital experience, your strategy will eventually miss the mark, especially among Hispanics. In honor of National Hispanic Heritage month, join Jorge Martinez to discuss the important Hispanic market.

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Find the Future: Taking Stock in Today's Youth Trends

June, 2014

Whether you're goal is inspiring innovation, adding power to your promotional plans, or ensuring that your stories are "au currant," it's critical for youth marketers, researchers and content creators to go beyond their knowledge of the "now" when it comes to youth culture.

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Hispanics And The Holidays

How Hispanics Celebrate the Holidays

April, 2014

We take a deep look into the importance that Hispanics place on Mother's Day, how they celebrate it in the U.S. and the similarities and differences across acculturation levels.

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Testing Early Stage Creative?

Testing Early Stage Creative: Here's How to get it Right. And Get it Right Now.

March, 2014

Join us for a supercharged methodological overview of C+R Research's CopyIQ, an innovative online qualitative and quantitative approach to evaluate creative that cuts time, cost and uncertainty out of the process.

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Omni-Channel Marketing | Creating The Seamless Shopper Journey

Omni-Channel Marketing: Creating the Seamless Shopper Journey

February, 2014

How has this omni-channel retailing and marketing impacted shoppers? In this webinar, we provide you with a beacon for navigating your shoppers' journey.

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