For marketers, gender complexity can muddy the waters, making the best strategic choices related to communication, design and content less clear. Understanding how today's youth perceive and relate to gender and gender roles can make the difference between sinking or swimming in the youth and family marketplace.
Usage of long-term online research communities is on the rise. However, sometimes you may struggle with the best way to effectively maximize ongoing online research communities, juggling to keep your stakeholders engaged with an abundance of research projects, engagement activities, and communications.
Kids articulate themselves in a simpler manner than adults and may have difficulty recognizing or expressing complex thoughts or feelings. This is why in-person interviews such as focus groups remain a popular and necessary part of any youth-focused resea
Marketers and brand managers have been coming to market researchers for years to help them understand how the marketplace will react to a new product introduction, a line extension, etc. In this webinar, we share different approaches and techniques to eff
When it comes to understanding youth and technology, it can be difficult to get your story straight. Data related to these digital natives changes quickly, and it can also be misleading.
Amid the constant debate over the fate of traditional focus groups, researchers have found that online and mobile solutions are not a panacea. At C+R, we have been conducting an increasing number of hybrid methodologies to leverage the advantages and decr
U.S. consumers are rapidly acquiring new technology, particularly tablets, at a record-breaking pace. Even as we are still witnessing this major shift in personal computing, we can't help but speculate about how this trend will impact the future of data collection.
Have you wondered how targeted outreach to the LGBT community would work into your marketing plans? C+R Research and CMI represent two established research companies with unique and successful histories. Collaboratively, we help clients better understand
