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Qualitative Research

A Timely Discussion About Qualitative Research

Over the past year, the Coronavirus pandemic has changed how market researchers conduct qualitative research.

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Webinars on Demand

Keys To Winning With Emerging Consumer Targets

Keys to Winning with Emerging Consumer Targets

October, 2015

As consumers' needs change and shift, it's critical that brands keep pace. In this webinar, Mary McIlrath, Ph.D. will focus on two important but distinct targets - Millennial parents and one of the largest segments of the US population, single adults.

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Consumer Empathy In Action: How Brand Affiliation Can Influence Shoppers

How Brand Affiliation Can Influence Shoppers

August, 2015

Jorge Martinez, our Hispanic and multicultural expert, presents results of a LatinoEyes study looking at the impact of political and social issues on consumer attitudes and behaviors.

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Effective Ways To Uncover Deep Emotional Insights From Online Qualitative Research

Effective Ways to Uncover Deep Emotional Insights from Online Qualitative Research

June, 2015

In this webinar we will demonstrate how we at C+R Research leverage online qualitative research to generate revealing personal exchanges, uncover intimate sentiment and harness consumer emotion across a variety of product and service categories.

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Step Right Up! Increase Your Odds Of Landing In Mom's Shopping Cart

Step Right Up: Increase Your Odds of Landing in Mom's Shopping Cart

May, 2015

We went on an exploratory quest to understand how the purchase decision occurs when the target of the communication is the parent, but the consumer is the child.

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5 Digital Reality Checks

Mythbusting: Digital Assumptions About Kids and Families that are just Plain Wrong

April, 2015

The digital space is constantly changing the way today's kids play, learn and grow. And while it's a mistake to make light of the important opportunities that digital experiences create-for kids and for brands - it's critical to check our assumptions with information and insights that come from kids and families themselves.

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Glass In Qualitative Market Research / MRX Disruption!

Google Glass and Wearable Tech in Market Research: What's Working

November, 2014

C+R Research spent last spring and summer conducting market research with Google Glass. In this webinar, we will share our insights and experiences on using Google Glass as well as some alternative wearable devices that you can leverage in qualitative research.

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Understanding The Hispanic Shoppers' Digital Engagement

Understanding the Hispanic Shoppers' Digital Engagement

October, 2014

If your marketing does not include a digital experience, your strategy will eventually miss the mark, especially among Hispanics. In honor of National Hispanic Heritage month, join Jorge Martinez to discuss the important Hispanic market.

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Find the Future: Taking Stock in Today's Youth Trends

June, 2014

Whether you're goal is inspiring innovation, adding power to your promotional plans, or ensuring that your stories are "au currant," it's critical for youth marketers, researchers and content creators to go beyond their knowledge of the "now" when it comes to youth culture.

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