Marketers understand that they need to connect with millennial consumers in different ways than previous generations, but how does that translate when we're talking about this new crop of parents - the Millennial parents?
Evaluating early stage creative can be full of challenges. CopyIQ exists to minimize them. As an online hybrid approach fueled by our years of experience in the development and assessment of advertising and other forms of marketing communications, it saves
Kids' fascination with celebrities might not be new, but today's youth feel closer to fame than any generation before them. Whether it's the fantasy of being discovered on YouTube, the chance to vote for the next American Idol, or the ability to tweet
Online qualitative with kids? It's not a fairy tale. Our veteran youth and family experts have pioneered a dynamic hybrid method that leverages the strength of digital natives' comfort with technology, supported by traditional observation and interpretati