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Webinars on Demand

Millennials - Why All The Buzz?

Connecting with Millennial Parents

June, 2012

Marketers understand that they need to connect with millennial consumers in different ways than previous generations, but how does that translate when we're talking about this new crop of parents - the Millennial parents?

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Ding! Hitting The Sweet Spot With Your Marketing Communications

Hitting Your Message's Sweet Spot Through Online Creative Evaluation

May, 2012

Evaluating early stage creative can be full of challenges. CopyIQ exists to minimize them. As an online hybrid approach fueled by our years of experience in the development and assessment of advertising and other forms of marketing communications, it saves

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Almost Famous: What Growing Up In A Performance Culture Means For Today's Youth

Almost Famous: What Growing Up in a Performance Culture Means for Today's Youth

April, 2012

Kids' fascination with celebrities might not be new, but today's youth feel closer to fame than any generation before them. Whether it's the fantasy of being discovered on YouTube, the chance to vote for the next American Idol, or the ability to tweet

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Jack Be Nible, Jack Be Quick: In-Person + Online Qual = Faster, Better Results With Kids

Combining In-Person and Online Qualitative for Faster, More Flexible Results with Kids

March, 2012

Online qualitative with kids? It's not a fairy tale. Our veteran youth and family experts have pioneered a dynamic hybrid method that leverages the strength of digital natives' comfort with technology, supported by traditional observation and interpretati

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Our Growing Nation

Our Growing Nation: Understanding the Hispanic Shopper

February, 2012

We explored who the US Hispanic and why it's important for you to pay attention to this growing segment and HOW you can capture them as your customers.

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