Webinars On Demand

Webinars on Demand

The 10 Best Practices from a Leader in Online Qualitative

October, 2012

In the burgeoning field of online qual, success is more than just picking a platform. What we do to partner with clients and guide respondents is what makes our projects impactful.

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Insights into the Preschool Market

September, 2012

Today's preschoolers have much in common with the cohorts that came before them, but there's no denying that this generation of 2 to 5 year olds is experiencing the world differently than preschoolers of the past. To truly understand this market, it's important to rely on real data that reveals the way this group lives now.

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Filling up the Shopping Cart: A look at Bicultural Shoppers

August, 2012

It's no secret that the growth of the Hispanic market has been extraordinary. And just as importantly, the characteristics of the growth segment within the Hispanic market are reshaping this population as a whole. U.S. Hispanics are now younger, more multicultural, and exposed to more products.

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Online Qualitative: Cutting Through the Clutter

July, 2012

In this webinar, we simplify Online Qualitative into a menu of solutions, and present case studies for 8 distinct research needs. You'll emerge confident in how to use Online Qualitative for your team, clutter-free.

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Connecting with Millennial Parents

June, 2012

Marketers understand that they need to connect with millennial consumers in different ways than previous generations, but how does that translate when we're talking about this new crop of parents - the Millennial parents?

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Hitting Your Message's Sweet Spot Through Online Creative Evaluation

May, 2012

Evaluating early stage creative can be full of challenges. CopyIQ exists to minimize them. As an online hybrid approach fueled by our years of experience in the development and assessment of advertising and other forms of marketing communications, it saves

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Almost Famous: What Growing Up in a Performance Culture Means for Today's Youth

April, 2012

Kids' fascination with celebrities might not be new, but today's youth feel closer to fame than any generation before them. Whether it's the fantasy of being discovered on YouTube, the chance to vote for the next American Idol, or the ability to tweet

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Combining In-Person and Online Qualitative for Faster, More Flexible Results with Kids

March, 2012

Online qualitative with kids? It's not a fairy tale. Our veteran youth and family experts have pioneered a dynamic hybrid method that leverages the strength of digital natives' comfort with technology, supported by traditional observation and interpretati

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Webinars On Demand