Join us for a supercharged methodological overview of C+R Research's CopyIQ, an innovative online qualitative and quantitative approach to evaluate creative that cuts time, cost and uncertainty out of the process.
If you're concerned with connecting with today's families or kids, tweens and teens, Millennial Moms are a unique subgroup of parents that matter. This youngest group of moms represents just one aspect of today's overall motherhood mix, but they are makin
C+R Research investigates the dynamics of brand affinity across multicultural and generational divides. You'll learn how Hispanic and Gen Pop consumers form brand loyalty in several CPG categories, how these loyalties differ across generational lines, and what it all means for your brand.
Ever wonder how Hispanics celebrate American holidays? Want to know what they're buying for various holidays and why? We present a snapshot of Hispanic traditions, their shopping habits and holiday cultural differences.
For marketers, gender complexity can muddy the waters, making the best strategic choices related to communication, design and content less clear. Understanding how today's youth perceive and relate to gender and gender roles can make the difference between sinking or swimming in the youth and family marketplace.