Hard economic times have shifted the way consumers prioritize the pieces of their lives, and the way they select brands to help them walk their chosen path. Using mobile and video ethnography, we capture the latest balancing act and what it means for your
For much of the recent past, the paradigm for improving online qualitative research has focused on the fundamentals of project set-up and basic platform technologies. But what most researchers really want to know is: how can we use these tools and what are the results?
In the burgeoning field of online qual, success is more than just picking a platform. What we do to partner with clients and guide respondents is what makes our projects impactful.
Today's preschoolers have much in common with the cohorts that came before them, but there's no denying that this generation of 2 to 5 year olds is experiencing the world differently than preschoolers of the past. To truly understand this market, it's important to rely on real data that reveals the way this group lives now.
It's no secret that the growth of the Hispanic market has been extraordinary. And just as importantly, the characteristics of the growth segment within the Hispanic market are reshaping this population as a whole. U.S. Hispanics are now younger, more multicultural, and exposed to more products.
In this webinar, we simplify Online Qualitative into a menu of solutions, and present case studies for 8 distinct research needs. You'll emerge confident in how to use Online Qualitative for your team, clutter-free.
Marketers understand that they need to connect with millennial consumers in different ways than previous generations, but how does that translate when we're talking about this new crop of parents - the Millennial parents?
Evaluating early stage creative can be full of challenges. CopyIQ exists to minimize them. As an online hybrid approach fueled by our years of experience in the development and assessment of advertising and other forms of marketing communications, it saves
