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Segmentation Research

Segmentation Research: Elevating It From Good to Great

To market your product or service effectively, it’s important to identify the people who would find it most meaningful and, therefore, are most likely to buy.

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Webinars on Demand

From "ME, ME, ME" to Mommy | The Shifting Story Of Millennial Motherhood

Making the Connection with Millennial Moms

January, 2014

If you're concerned with connecting with today's families or kids, tweens and teens, Millennial Moms are a unique subgroup of parents that matter. This youngest group of moms represents just one aspect of today's overall motherhood mix, but they are makin

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Digital Qualitative: The Next Generation

Digital Qualitative: The Next Generation

December, 2013

Are you looking for new approaches and techniques to impact your online qualitative research project? We give an in-depth look at the latest technology, tools and trends for online qualitative.

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Exploring Brand Affinity Across Generations And Ethnicities

Exploring Brand Affinity Across Generations and Ethnicities

November, 2013

C+R Research investigates the dynamics of brand affinity across multicultural and generational divides. You'll learn how Hispanic and Gen Pop consumers form brand loyalty in several CPG categories, how these loyalties differ across generational lines, and what it all means for your brand.

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Hispanics And The Holidays

Hispanics and The Holidays

October, 2013

Ever wonder how Hispanics celebrate American holidays? Want to know what they're buying for various holidays and why? We present a snapshot of Hispanic traditions, their shopping habits and holiday cultural differences.

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Navigating The Murkey Waters Of Boys, Girls & Gender Right Now C+R Webinars

Navigating the Murky Waters of Boys, Girls and Gender Today

August, 2013

For marketers, gender complexity can muddy the waters, making the best strategic choices related to communication, design and content less clear. Understanding how today's youth perceive and relate to gender and gender roles can make the difference between sinking or swimming in the youth and family marketplace.

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Online Communities

10 Best Practices to Maximize Your Ongoing Online Community

July, 2013

Usage of long-term online research communities is on the rise. However, sometimes you may struggle with the best way to effectively maximize ongoing online research communities, juggling to keep your stakeholders engaged with an abundance of research projects, engagement activities, and communications.

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It's All Over Their Faces

It's All Over Their Faces: How Facial Coding Tech can Reveal what Kids Really Think

June, 2013

Kids articulate themselves in a simpler manner than adults and may have difficulty recognizing or expressing complex thoughts or feelings. This is why in-person interviews such as focus groups remain a popular and necessary part of any youth-focused resea

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Turf And Beyond: Research Methods To Manage Product Assortment And Maximize Brand Share

TURF & Beyond: Research Techniques to Manage and Maximize Brand Share

May, 2013

Marketers and brand managers have been coming to market researchers for years to help them understand how the marketplace will react to a new product introduction, a line extension, etc. In this webinar, we share different approaches and techniques to eff

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