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Upcoming Webinar

A Timely Discussion About Qualitative Research

Over the past year, the Coronavirus pandemic has changed how market researchers conduct qualitative research.


Webinars on Demand

Unleashing The Power Of Online Qualitative

Unleashing the Power of Advanced Online Qualitative Approaches

November, 2012

For much of the recent past, the paradigm for improving online qualitative research has focused on the fundamentals of project set-up and basic platform technologies. But what most researchers really want to know is: how can we use these tools and what are the results?

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Top 10 Best Practices From A Leader In Online Qual

The 10 Best Practices from a Leader in Online Qualitative

October, 2012

In the burgeoning field of online qual, success is more than just picking a platform. What we do to partner with clients and guide respondents is what makes our projects impactful.

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Putting The Preschool Market In Perspective

Insights into the Preschool Market

September, 2012

Today's preschoolers have much in common with the cohorts that came before them, but there's no denying that this generation of 2 to 5 year olds is experiencing the world differently than preschoolers of the past. To truly understand this market, it's important to rely on real data that reveals the way this group lives now.

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Filling Up The Shopping Cart | A Look At Bicultural Hispanic Shoppers

Filling up the Shopping Cart: A look at Bicultural Shoppers

August, 2012

It's no secret that the growth of the Hispanic market has been extraordinary. And just as importantly, the characteristics of the growth segment within the Hispanic market are reshaping this population as a whole. U.S. Hispanics are now younger, more multicultural, and exposed to more products.

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Online Qualitative: Cutting Through The Clutter

Online Qualitative: Cutting Through the Clutter

July, 2012

In this webinar, we simplify Online Qualitative into a menu of solutions, and present case studies for 8 distinct research needs. You'll emerge confident in how to use Online Qualitative for your team, clutter-free.

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Millennials - Why All The Buzz?

Connecting with Millennial Parents

June, 2012

Marketers understand that they need to connect with millennial consumers in different ways than previous generations, but how does that translate when we're talking about this new crop of parents - the Millennial parents?

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Ding! Hitting The Sweet Spot With Your Marketing Communications

Hitting Your Message's Sweet Spot Through Online Creative Evaluation

May, 2012

Evaluating early stage creative can be full of challenges. CopyIQ exists to minimize them. As an online hybrid approach fueled by our years of experience in the development and assessment of advertising and other forms of marketing communications, it saves

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Almost Famous: What Growing Up In A Performance Culture Means For Today's Youth

Almost Famous: What Growing Up in a Performance Culture Means for Today's Youth

April, 2012

Kids' fascination with celebrities might not be new, but today's youth feel closer to fame than any generation before them. Whether it's the fantasy of being discovered on YouTube, the chance to vote for the next American Idol, or the ability to tweet

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