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Generation Z Research

Mary McIlrath, Senior Vice President

We’ve had Millennials in our panels since they were teens; Gen Z and Gen Alpha since they were toddlers, along with their parents, making the YouthBeat® team experts on Generations. Our consultants craft custom foundational presentations for clients who need a Generation 101 overview for brand inspiration or to kick off a research or development initiative.  Our holistic YouthBeat® data applies to a wide variety of industries—food + beverage, media, shopping, giving, and much, much more.  

Contact us to learn more about Gen Z and for information on how we can help you connect with, and best meet the needs of young consumers.