When it comes to creating family traditions, many of today’s families – especially those headed by Millennials – seek less to recover the past than to adopt great new ideas. The Elf on the Shelf is not necessarily a new tradition but one that many kids consider timeless, while many of their parents take pride in knowing they’ve identified a great opportunity for family fun, and have created a tradition along the way. In our recent work with Millennial Moms, we found that they seek out ways to celebrate the little moments in their children’s days and calendars in ways that are more engaging for kids than any generation before them. Far from cynical about family-focused holidays and kid-events, they see them as sacred. At the same time, they look for ways to bring fun and play into these special days.
Enter a new idea for Easter that we think sits at the center of the Millennial family Zeitgeist. Cherri Prince, an alum of the advertising world (and, in full disclosure, a friend of YouthBeat!) has decided to bring her own family tradition to the world in the form of a new book and idea called Lollipop Seeds that Sprout for Kind Deeds. The concept:
- Before Easter, kids must do something kind for someone.
- The night before Easter, parents and kids join together to plant seeds in the backyard or in a pot.
- The next morning, if kindness occurred, the seed will bloom into a lollipop garden!
In addition to a sweet treat, kids get a great lesson in the power of kind acts. And moms not only get the joy that only comes from watching kids get surprised, but they also have a great story to tell other moms – another element of the experience that Millennial Moms find hard to resist.