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Generational Spotlight research

Mary McIlrath, Senior Vice President

At C+R Research/YouthBeat®, we’ve been generational experts for decades. We’ve been doing custom research with youth since the 1970s and have had our own proprietary panels of kids, tweens, teens, and parents since the early 2000s. Sometimes we think we’ve seen it all—we’ve lived through almost every fashion trend and musical style, seen one technological disruption after another, and borne witness to the eternal joys and tragedies of growing up into adulthood.

The smartest brands with whom we partner are always thinking 5-10 years ahead—not just focusing on serving their current customers, but also preparing for the cohort or two behind them. The principles that will be important to today’s 10-year-old member of Generation Alpha as an adult (for example, online privacy, diversity and inclusion, sustainability) weren’t even a twinkle in Millennials’ eyes back in 1990.

IGenerational Kids Researcht’s important to form and maintain an empathetic understanding of each generation—their unique social circumstances, pain points, and delighters—in order to meet their distinct needs. We’re here to help give your brand a head start in that pursuit. Please click here to download our recently updated Generational Spotlight, which compares snapshots of Millennials, Generation Z, and Generation Alpha. And for a bit of fun, help yourself to our quiz, “How Gen Z are You?” 

If you haven’t already, be sure to scroll down the blog list and download our generation-specific infographics for Gen Z and Gen Alpha. All of these, naturally, are just starting points. We’d be delighted to help you examine your business strategies across generations; we have many tools at our disposal to help you tailor your plans to the wants and needs of your consumers of today and tomorrow. Just give us a call or shoot us an email—we’d love to talk!
 

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