Back to top
The Modern Old-Fashioned Family Holidays

The Modern Old-Fashioned Family Holidays

Mary McIlrath, Senior Vice President

Amid the pandemic of 2020, families are getting creative in their ways to maintain festive traditions. They might not be able to snap a selfie with a mall Santa, but they can feast on family…

Read More
Ghosts And Goblins 2020 Style

Ghosts And Goblins 2020 Style

Rhonda Eviston, Senior Director

Our YouthBeat® panel has some new and some traditional plans for celebrating Halloween this year. See what they have to say from our Say What? Video Journals: 

Read More
October 13th Is the New Black Friday

October 13th Is the New Black Friday

Mary McIlrath, Senior Vice President

So, shopping has been crazy for families this year, trying to stay on top of having enough hand sanitizer and snacks. Back to School season was so strange that we wrote three blogs about it—and it…

Read More
A YouthBeat Spotlight: Starring Hispanic Teens

A YouthBeat Spotlight: Starring Hispanic Teens

Mary McIlrath, Senior Vice President

At C+R Research, our YouthBeat® and CultureBeat teams collaborate closely to understand multicultural youth and families’ circumstances and needs.

Read More
2020's Back To School Shuffle - Part 3

2020's Back To School Shuffle - Part 3

Liz Dibley, Senior Research Analyst

Our YouthBeat® panelists have had a lot to say about going to school this fall through our Say What? Video Journals. 

Read More
2020's Back To School Shuffle - Part 2

2020's Back To School Shuffle - Part 2

Mary McIlrath, Senior Vice President

Not surprisingly, health is the top concern this year for the parents and educators who have children and students in primary school in the U.S. It used to be that standard immunizations and the…

Read More
2020's Back To School Shuffle - Part 1

2020's Back To School Shuffle - Part 1

Mary McIlrath, Senior Vice President

We like to wax nostalgic about what Back to School shopping used to look like. Remember the Staples commercial from just a few years ago? Or in more recent years, the First Day of School social media…

Read More
The Impact of COVID-19 on Parents + Youth

The Impact of COVID-19 on Parents + Youth

Mary McIlrath, Senior Vice President

At our parent company, C+R Research, we’ve been proactive in gauging consumer perspectives around the pandemic through our Consumer Connections series, The COVID-19 Chronicles.

Read More