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The Holiday Wish List Is Here!

The Holiday Wish List Is Here!

Mary McIlrath, Senior Vice President

You may have read our Holiday Pre

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YouthBeat’s Holiday Preview 2021

YouthBeat’s Holiday Preview 2021

Mary McIlrath, Senior Vice President

As we enter the home stretch of 2021, hopes of holiday gatherings, good health, and good cheer abound. And for retailers, visions of healthy sales dance in their heads.

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New Infographic: Comparative Generational Spotlight

New Infographic: Comparative Generational Spotlight

Mary McIlrath, Senior Vice President

At C+R Research/YouthBeat®, we’ve been generational experts for decades. We’ve been doing custom research with youth since the 1970s and have had our own proprietary panels of kids, tweens, teens,…

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To Game Is Human, To Win Is Divine

To Game Is Human, To Win Is Divine

Liz Dibley, Senior Analyst

Gaming is for everyone; all ages, genders, backgrounds, and skillsets. Video gaming is experiencing exponential growth as it becomes a shared pastime for more folks when in-person activities become…

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How Much Diversity Is Enough In Kids Media?

How Much Diversity Is Enough In Kids Media?

Mary McIlrath, Senior Vice President

One of our media clients recently reached out to the YouthBeat® team about kids’ perceptions of the diversity in TV programming that is available to them. It’s an interesting topic, and one that we’…

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Summertime Fun Makes a Comeback

Summertime Fun Makes a Comeback

Liz Dibley, Senior Analyst

Youth are back at it! Summer camps, family reunions, traveling cross country, and sleepovers with their friends top the list of plans young people have for the summer. COVID-19 restrictions have been…

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Celebrating World Emoji Day 2021

Celebrating World Emoji Day 2021

Mary McIlrath, Senior Vice President

Emoji have graduated and gotten jobs, y’all. For the last two years, we’ve been writing about their origins and usage, largely blossoming from the youth space.

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New Infographics: The Voices of Gen Z and Gen Alpha

New Infographics: The Voices of Gen Z and Gen Alpha

Mary McIlrath, Senior Vice President

Everyone is talking about Gen Z right now—they’re the teens and young adults disrupting old notions of brand loyalty and success and requiring alignment with

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