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October 13th Is the New Black Friday

October 13th Is the New Black Friday

Mary McIlrath, Senior Vice President

So, shopping has been crazy for families this year, trying to stay on top of having enough hand sanitizer and snacks. Back to School season was so strange that we wrote three blogs about it—and it…

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A YouthBeat Spotlight: Starring Hispanic Teens

A YouthBeat Spotlight: Starring Hispanic Teens

Mary McIlrath, Senior Vice President

At C+R Research, our YouthBeat® and CultureBeat teams collaborate closely to understand multicultural youth and families’ circumstances and needs.

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2020's Back To School Shuffle - Part 3

2020's Back To School Shuffle - Part 3

Liz Dibley, Senior Research Analyst

Our YouthBeat® panelists have had a lot to say about going to school this fall through our Say What? Video Journals. 

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2020's Back To School Shuffle - Part 2

2020's Back To School Shuffle - Part 2

Mary McIlrath, Senior Vice President

Not surprisingly, health is the top concern this year for the parents and educators who have children and students in primary school in the U.S. It used to be that standard immunizations and the…

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2020's Back To School Shuffle - Part 1

2020's Back To School Shuffle - Part 1

Mary McIlrath, Senior Vice President

We like to wax nostalgic about what Back to School shopping used to look like. Remember the Staples commercial from just a few years ago? Or in more recent years, the First Day of School social media…

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The Impact of COVID-19 on Parents + Youth

The Impact of COVID-19 on Parents + Youth

Mary McIlrath, Senior Vice President

At our parent company, C+R Research, we’ve been proactive in gauging consumer perspectives around the pandemic through our Consumer Connections series, The COVID-19 Chronicles.

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You’ve Come a Long Way, Emoji!

You’ve Come a Long Way, Emoji!

Mary McIlrath, Senior Vice President

Two years ago, YouthBeat® first wrote about World Emoji Day, which happens every July 17th. It falls on that date because the iOS-based emoji for the word “calendar” displays that date.  What a fine…

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The BLM Movement and Youth

The BLM Movement and Youth

Liz Dibley, Quantitative Analyst

While we’ve seen the corporate responses to the more recent demonstrations related to police brutality and the Black Lives Matter movement, one must consider the impact on the nation’s youth. Kids…

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