As we enter the home stretch of 2021, hopes of holiday gatherings, good health, and good cheer abound. And for retailers, visions of healthy sales dance in their heads.
At C+R Research/YouthBeat®, we’ve been generational experts for decades. We’ve been doing custom research with youth since the 1970s and have had our own proprietary panels of kids, tweens, teens,…
Gaming is for everyone; all ages, genders, backgrounds, and skillsets. Video gaming is experiencing exponential growth as it becomes a shared pastime for more folks when in-person activities become…
One of our media clients recently reached out to the YouthBeat® team about kids’ perceptions of the diversity in TV programming that is available to them. It’s an interesting topic, and one that we’…
Youth are back at it! Summer camps, family reunions, traveling cross country, and sleepovers with their friends top the list of plans young people have for the summer. COVID-19 restrictions have been…
Emoji have graduated and gotten jobs, y’all. For the last two years, we’ve been writing about their origins and usage, largely blossoming from the youth space.
Everyone is talking about Gen Z right now—they’re the teens and young adults disrupting old notions of brand loyalty and success and requiring alignment with
