YouthBeat Speaks!

Toys 2022: Pros And Joes

Mary McIlrath

This was the second year running that Toy Fair in New York wasn’t. But that doesn’t mean we didn’t get some good insights into the state of play for the coming year.

Youth's Favorite Brands

Liz Dibley, Senior Analyst

When thinking about their favorite brands, our YouthBeat panelists point towards brands most relevant to what they wear, play with, and eat. Is it so different for adults?

Gen Alpha and Gen Z Look To The Future

Liz Dibley, Senior Analyst

Gen Alpha and Gen Z are mostly optimistic about the future, with about one-third (32%) of total youth feeling that the world will be better when they’re adults, according to our 2021 January-June…

Gen Z Parenting And More: The Trendspotter

Mary McIlrath

At YouthBeat®, we publish a quarterly newsletter highlighting new and newly-relevant youth + family culture elements that we expect to be relevant to brands’ portfolios beyond a fad’s lifespan.…

YouthBeat's Year In Review - 2021 Edition

Mary McIlrath

The year 2021 has been one of adjustment and recalibration for youth and adults alike. Schools are mostly back in-person, but Covid variants aren’t going away anytime soon. The ensuing inflation and…

The Holiday Wish List Is Here!

Mary McIlrath

You may have read our Holiday Pre

YouthBeat’s Holiday Preview 2021

Mary McIlrath

As we enter the home stretch of 2021, hopes of holiday gatherings, good health, and good cheer abound. And for retailers, visions of healthy sales dance in their heads.

New Infographic: Comparative Generational Spotlight

Mary McIlrath

At C+R Research/YouthBeat®, we’ve been generational experts for decades. We’ve been doing custom research with youth since the 1970s and have had our own proprietary panels of kids, tweens, teens,…

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