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2020's Back To School Shuffle - Part 1

2020's Back To School Shuffle - Part 1

Mary McIlrath , Senior Vice President

We like to wax nostalgic about what Back to School shopping used to look like. Remember the Staples commercial from just a few years ago? Or in more recent years, the First Day of School social media…

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The Impact of COVID-19 on Parents + Youth

The Impact of COVID-19 on Parents + Youth

Mary McIlrath , Senior Vice President

At our parent company, C+R Research, we’ve been proactive in gauging consumer perspectives around the pandemic through our Consumer Connections series, The COVID-19 Chronicles.

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You’ve Come a Long Way, Emoji!

You’ve Come a Long Way, Emoji!

Mary McIlrath , Senior Vice President

Two years ago, YouthBeat® first wrote about World Emoji Day, which happens every July 17th. It falls on that date because the iOS-based emoji for the word “calendar” displays that date.  What a fine…

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The BLM Movement and Youth

The BLM Movement and Youth

Liz Dibley, Quantitative Analyst

While we’ve seen the corporate responses to the more recent demonstrations related to police brutality and the Black Lives Matter movement, one must consider the impact on the nation’s youth. Kids…

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Congratulations, 2020 Grads!

Congratulations, 2020 Grads!

Mary McIlrath , Senior Vice President

At YouthBeat®, we consider our respondents to be part of our family.  We couldn’t be prouder of the latest crop of high schoolers who are graduating this spring.

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Youth + Family Trends Update From YouthBeat

Youth + Family Trends Update From YouthBeat

Mary McIlrath , Senior Vice President

If you follow this blog and/or subscribe to our YouthBeat® syndicated data, you know that the team constantly has our ears to the ground, listening for the important themes that will guide the…

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Youth and the Social Impacts of Coronavirus

Youth and the Social Impacts of Coronavirus

Mary McIlrath , Senior Vice President

Life for youth in the U.S. has changed dramatically in the past few days.  Many school districts have closed; in some states, all of them. If your brand serves youth, or you know a school-aged…

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YouthBeat’s Take on Toy Fair 2020

YouthBeat’s Take on Toy Fair 2020

Mary McIlrath , Senior Vice President

It’s the year of inclusivity and sustainability on the toy front.  We were impressed—the toy community has been listening to insights of the sort YouthBeat® provides. 

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