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Gen Z Parenting And More: The Trendspotter

Gen Z Parenting And More: The Trendspotter

Mary McIlrath, Senior Vice President

At YouthBeat®, we publish a quarterly newsletter highlighting new and newly-relevant youth + family culture elements that we expect to be relevant to brands’ portfolios beyond a fad’s lifespan.…

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YouthBeat's Year In Review - 2021 Edition

YouthBeat's Year In Review - 2021 Edition

Mary McIlrath, Senior Vice President

The year 2021 has been one of adjustment and recalibration for youth and adults alike. Schools are mostly back in-person, but Covid variants aren’t going away anytime soon. The ensuing inflation and…

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The Holiday Wish List Is Here!

The Holiday Wish List Is Here!

Mary McIlrath, Senior Vice President

You may have read our Holiday Pre

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YouthBeat’s Holiday Preview 2021

YouthBeat’s Holiday Preview 2021

Mary McIlrath, Senior Vice President

As we enter the home stretch of 2021, hopes of holiday gatherings, good health, and good cheer abound. And for retailers, visions of healthy sales dance in their heads.

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New Infographic: Comparative Generational Spotlight

New Infographic: Comparative Generational Spotlight

Mary McIlrath, Senior Vice President

At C+R Research/YouthBeat®, we’ve been generational experts for decades. We’ve been doing custom research with youth since the 1970s and have had our own proprietary panels of kids, tweens, teens,…

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To Game Is Human, To Win Is Divine

To Game Is Human, To Win Is Divine

Liz Dibley, Senior Analyst

Gaming is for everyone; all ages, genders, backgrounds, and skillsets. Video gaming is experiencing exponential growth as it becomes a shared pastime for more folks when in-person activities become…

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How Much Diversity Is Enough In Kids Media?

How Much Diversity Is Enough In Kids Media?

Mary McIlrath, Senior Vice President

One of our media clients recently reached out to the YouthBeat® team about kids’ perceptions of the diversity in TV programming that is available to them. It’s an interesting topic, and one that we’…

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Summertime Fun Makes a Comeback

Summertime Fun Makes a Comeback

Liz Dibley, Senior Analyst

Youth are back at it! Summer camps, family reunions, traveling cross country, and sleepovers with their friends top the list of plans young people have for the summer. COVID-19 restrictions have been…

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