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How Much Diversity Is Enough In Kids Media?

How Much Diversity Is Enough In Kids Media?

Mary McIlrath, Senior Vice President

One of our media clients recently reached out to the YouthBeat® team about kids’ perceptions of the diversity in TV programming that is available to them. It’s an interesting topic, and one that we’…

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Summertime Fun Makes a Comeback

Summertime Fun Makes a Comeback

Liz Dibley, Senior Analyst

Youth are back at it! Summer camps, family reunions, traveling cross country, and sleepovers with their friends top the list of plans young people have for the summer. COVID-19 restrictions have been…

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Celebrating World Emoji Day 2021

Celebrating World Emoji Day 2021

Mary McIlrath, Senior Vice President

Emoji have graduated and gotten jobs, y’all. For the last two years, we’ve been writing about their origins and usage, largely blossoming from the youth space.

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New Infographics: The Voices of Gen Z and Gen Alpha

New Infographics: The Voices of Gen Z and Gen Alpha

Mary McIlrath, Senior Vice President

Everyone is talking about Gen Z right now—they’re the teens and young adults disrupting old notions of brand loyalty and success and requiring alignment with

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Inside the 2021 YouthBeat Yearbook

Inside the 2021 YouthBeat Yearbook

Mary McIlrath, Senior Vice President

Last year there were two elephants in youth’s rooms—the pandemic and social injustice. Youth and their families reckoned with both, and we were with them every step of the way.

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Exhale and Paradigm Shift For Youth And Their Families

Exhale and Paradigm Shift For Youth And Their Families

Mary McIlrath, Senior Vice President

First, the exhale: Have you put on “real” pants after a year of Zoom calls in cut-off sweats? If the answer is “no,” you’re in good company. Our advice is to not worry; and while you…

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Forecasting A Return To Face-To-Face

Forecasting A Return To Face-To-Face

Liz Dibley, Senior Analyst

Throughout 2020 and into 2021, restrictions have been in place for many of our youth’s formerly in-person activities and events. Some, like sports, were canceled altogether, and others pivoted to…

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Saluting Inspiring Women During Women’s History Month

Saluting Inspiring Women During Women’s History Month

Jane Ott, Senior Vice President

March is Women’s History Month, and as a women-owned business, Youthbeat® can’t resist an opportunity to highlight strong women.  There are so many inspiring examples of women in history to highlight…

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