overview In 2012, our agency client reached out looking to conduct a customer satisfaction and brand equity tracking study for a commercial disaster clean-up company. Our client was hoping to gain an understanding of decision-maker satisfaction levels of the disaster clean-up brand and drivers of satisfaction. They further wanted to complete a deep dive into…
overview Is it possible to develop tools that can support learning across international markets? What learning gaps exist, and how are they common or different in different countries? These were the questions facing a leading international play-based education organization. C+R Research helped our clients develop a multi-country quantitative survey to understand how parents and teachers…
overview A concern for the environment, including the depletion of natural resources, continues to trend upward in the United States; however, this does not always lead to a decrease in the use of environment-degrading resources. For example, in some areas of the country, the demand for natural gas is outpacing supply. This has led some…
overview When it comes to hosting virtual meetings, the software is paramount. The meeting platform becomes the host’s virtual persona, so when technical problems arise, it reflects poorly on the host. If too many things go wrong, an embarrassed host might abandon a virtual meeting platform altogether. When we met, our client, a virtual meeting…
overview A major lubricant brand was on an aggressive innovation growth path and had identified several potential new product concepts targeting the farming segment. When they called C+R, the client was ready to check their assumptions and elicit reactions from farmers themselves. Recognizing the power of context, the C+R team decided to conduct research interviews…
overview A packaged goods company (CPG) in the construction and home décor categories wanted to conduct ongoing research with a hard-to-reach B2B target. The company was interested in engaging its elusive target alongside a more available consumer target to produce fast, effective insights. The research would support business decision making across both of their core…
overview Companies who provide utilities—such as gas, electricity, and water—often face unique customer satisfaction challenges. Because they’re often the only choice for a given utility, these companies are commonly seen as little more than commodity service providers, limiting consumers’ expectations and, sometimes, lowering their trust. Our client, a major regional utilities company, wanted to transform…
overview When it comes to improving patient outcomes, medication non-compliance is often cited as a top barrier. So how can a company offering a new time-saving and convenient prescription delivery option get their service into the hands of patients who need help? And, to what extent can physicians be enlisted as allies in promoting the…
