Unlocking Wealth Management Among Asian Americans
overview Our client, a leading financial institution, had previously conducted a large-scale quantitative study among Affluents from many different multicultural cohorts. Propelled by this research, they wanted to conduct a “deep dive” into understanding the financial behaviors and needs for one specific cohort – Asian Americans. Knowing that our CultureBeat division specializes in multicultural audiences…
Communities and Panels: From Tactical to Strategic – There’s More Than Meets the Eye
About This Webinar this event has ended. please complete the form to view the recording Online communities and panels are now a mainstream staple in the marketing research world. While some communities and panels are still primarily used for quick-turn research, they can serve a much greater purpose and be a source for strategic insights that go…
Generational spotlight
About This infographic From Gen Alpha to Boomers, each generation is unique, including their size and multicultural make-up. And each comes with their own unique socio-economic circumstances, values, and cultural influences which impact their attitudes, shopping and purchasing behaviors. To effectively target generations, you need to understand all the nuances that define each, including how…
The Rise of Multigenerational Households and What it Means for Marketers
About This Webinar This Emerge Smarter webinar focused on the growing trend of multicultural, multigenerational households. Fill out the form to hear from our youth and family, generational, and multicultural experts as they discussed why these households are important to understand. You’ll learn what’s driving the increase in these types of households, the generations that…
Inspiring Generational Voter Turnout
overview A technology-based, non-profit organization was tasked with the objective of increasing voting participation rates during national elections, with a focus on midterm (non-presidential) election years. Understanding the power that media and communication possess to help drive the general public to the polls, message frames were developed to understand which communication strategy would inspire voter…
Winning with Millennial Moms for Children’s Apparel
overview Moms with young children are currently members of several generational cohorts, and each cohort has different needs and preferences when it comes to shopping for their children. Of these cohorts, Millennial moms often have the most divergent desires. Given the current competitive landscape across both brick and mortar and online retailers, brands must continually…
Generational Research: Gen + Life
Classifying someone’s generation by their age is one dimensional. Understanding generations is no longer enough. Our Gen + Life approach considers both generation and life stage to provide a more accurate and insightful understanding of consumer behavior. Generations are Linear; People are not Generations are based solely on age… if you are a certain age,…
New Sparkling Water Concept: How to Appeal to Both Parents and Kids
overview In recent years, sparkling water has become increasingly popular, and sales are expected to continue to grow. People of all ages enjoy sparkling water; however, needs and values often differ by age group. So, what do you do if you’ve created a kid-centric sparkling water product and want to ensure that it appeals to…
