Smarter Segmentation: Innovative Tools + Collaborative Strategies

Smarter Segmentation: Innovative Tools + Collaborative Strategies

May 29 | 12:00 PM CT Segmentation strategies must do more than describe your audience—they must adapt to the realities of a fast-changing marketplace. We’ve continually evolved our segmentation approach to meet our clients’ diverse and shifting needs. Join us for our next Emerge Smarter webinar to hear our experts share how our adaptive methodologies—powered…

Understanding Above Premium Beer Consumers: A Segmentation Strategy for a Global Beverage Company

Understanding Above Premium Beer Consumers: A Segmentation Strategy for a Global Beverage Company

overview Guiding Portfolio Growth in the Above Premium Beer Category A top-tier beverage company sought to refine its approach in the competitive Above Premium beer market. With an eye toward long-term growth, the organization partnered with C+R Research to gain foundational insights into consumer behaviors, attitudes, and motivations. This comprehensive segmentation study delivered more than…