Communities and Panels: From Tactical to Strategic – There’s More Than Meets the Eye

Communities and Panels: From Tactical to Strategic – There’s More Than Meets the Eye

About This Webinar this event has ended. please complete the form to view the recording Online communities and panels are now a mainstream staple in the marketing research world.  While some communities and panels are still primarily used for quick-turn research, they can serve a much greater purpose and be a source for strategic insights that go…

Generational spotlight

Generational spotlight

About This infographic From Gen Alpha to Boomers, each generation is unique, including their size and multicultural make-up. And each comes with their own unique socio-economic circumstances, values, and cultural influences which impact their attitudes, shopping and purchasing behaviors. To effectively target generations, you need to understand all the nuances that define each, including how…

The Rise of Multigenerational Households and What it Means for Marketers 

The Rise of Multigenerational Households and What it Means for Marketers 

About This Webinar This Emerge Smarter webinar focused on the growing trend of multicultural, multigenerational households. Fill out the form to hear from our youth and family, generational, and multicultural experts as they discussed why these households are important to understand. You’ll learn what’s driving the increase in these types of households, the generations that…

Developing an Emphatic Understanding of Hispanic and African American Shoppers

Developing an Emphatic Understanding of Hispanic and African American Shoppers

overview So, what’s a brand to do when their current base of customers is not really diverse, but they want to change that? How can they develop an empathic understanding of multicultural consumers, as well as uncover potential “blind spots” (they don’t know what they don’t know) about multicultural consumers?  This was the challenge faced…

Using Multi-Modal Research to Obtain Multicultural Consumers’ Experience With a Hair Care Appliance

Using Multi-Modal Research to Obtain Multicultural Consumers’ Experience With a Hair Care Appliance

overview How does a manufacturer with a new-to-market appliance best discover how Multicultural consumers will actually use the device in their daily lives? How can the brand capture in-the-moment usage and consumer thoughts over a period of time when they can’t shadow the consumer 24/7? This was the question faced by our client, a haircare…