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Jorge Martínez-Bonilla, Senior Vice President
Martin Luther King Jr.’s Day is upon us one more time, and I challenge you to ask yourself: “Have I done anything to learn more about him and his vision, or to forward the movement towards a more e
In some ways, th
Erin Welters, Vice President
Call me indecisive, but I just can’t choose what I like better, client-side or supplier-side research! But does it really have to be a competition?
Emily Prozeller, Vice President
In market research, we always need to be considering the relevancy and timeliness of insights. What insights are evergreen? What needs to be revisited? Is now the best time?
This month I returned to in-person conferences with a trip to The Market Research Event (TMRE) in Nashville.
The way consumers shop has shifted throughout the course of the pande
Kat Figatner, Senior Vice President
If you’ve ever participated in a poorly executed brainstorming session, you can understand why so many cartoonists make light of them.
Alex Palermo, Vice President
As a B2B researcher, I’m always interested in learning what’s new at industry events.
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