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Qualitative Research: The Return to In-Person Fieldwork

Qualitative Research: The Return to In-Person Fieldwork

Kat Figatner, Senior Vice President

On March 11 and 12, 2020, I had typical days as a qualitative moderator.

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DIY Market Research Done Right: C+R’s Journey To Build The Industry’s First Automated DIY A&U Tool

DIY Market Research Done Right: C+R’s Journey To Build The Industry’s First Automated DIY A&U Tool

Robbin Jaklin, President

I’ve been at C+R Research for most of my professional career, and it’s hard to believe how many changes I’ve seen over the years -- for us as a company, as well as the entire research industry.

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Consumer Connections Series: Amplifying the Voice of the Black Consumer Part 2 - Generational POVs - Key Takeaways

Consumer Connections Series: Amplifying the Voice of the Black Consumer Part 2 - Generational POVs - Key Takeaways

Ashleigh Williams, Senior Research Director

To download the summary report, fill out the form to the right.

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Four Keys to a Great Segmentation

Four Keys to a Great Segmentation

Paul Metz, Executive Vice President

A segmentation study is a major undertaking for any brand – but the payoff is great as it provides a wealth of information and insight.

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Consumer Connections Series: Summer Vacation + Travel - 5 Key Takeaways

Consumer Connections Series: Summer Vacation + Travel - 5 Key Takeaways

Nancy Baum, Senior Director

To download the summary report, fill out the form to the right.

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Will Epidemiologists Get Back To “Normal” Before Us?

Will Epidemiologists Get Back To “Normal” Before Us?

Hillary Stifler, Vice President

On June 8, 2020, The New York Times published

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12 Tips for Successful Virtual Ideation

12 Tips for Successful Virtual Ideation

Working at home and travel restrictions have forced a wholesale migration to the virtual world for consumer research, workshops, and even ideations

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