With social distancing guidelines and shelter-in-place orders being implemented due to the COVID-19 pandemic, the way consumers shop for their groceries has changed.
As consumer researchers, we are accustomed to understanding peoples’ everyday lives – their attitudes, behaviors, motivations, and barriers – normally in relation to a specific category or brand.
Most of the news this spring has been very serious. Like crocuses and tulips, we’ve seen a few tongue-in-cheek terms break through the “soil” of the news cycle (and we may have made up several).
As I write this, we are in the midst of a national emergency and a global crisis. Societal shifts that would have seemed unfathomable a few weeks ago are now the new norm.
