Emerge Smarter Blog

Sentinel and C+R’s Data Quality Philosophy

Matt Werner, Research Director

By nature, market research is an industry that relies on having accurate data. It’s impossible to deliver great research and deep perspective if the underlying data is flawed.

Building a Better Marketing Research Toolbox

Dave Mastrofski, Vice President

It’s not how many tools you have, but how you use them together.

Market Research Online Communities + Longitudinal Learnings

Alex Knepler, Research Analyst, Communities and Panels

As the market research industry continues to evolve to an online-driven world, communities have become an increasingly popular and effective tool for clients, with their promise of quick turn-aroun

The Significance of Celebrating Inclusion

Shaili Bhatt, Senior Director

Teens wearing rainbow backpacks, matching hats, and glittery feather boas in support of their best friends at a Pride Parade.

Census Citizenship Question: Bad For Marketing Research?

Jorge Martinez, Vice President

The current administration, through the commerce secretary, the overseer of the Census Bureau, has proposed the inclusion of a citizenship question in the 2020 Census. The question would directly ask the U.S. citizenship status of everyone living in the nation (to be precise, it would ask, "is this person a citizen of the United States?”). The proposition has been challenged in court, and a definitive ruling on the issue has not been made; however, from a business perspective, there are advantages to avoiding asking a citizenship question.

LGBTQ - Celebrating Our Differences

Anna Rossi, Senior Analyst

LGBTQ—it’s a lot of letters to remember, but it actually has fewer syllables than “heterosexual.” It may seem overwhelming to see those letters pile up, and it seems that the order or the number of

Latin What? Thoughts About Modern Monikers and Valuing Purity and Tradition in a Beautiful Language

Jorge Martinez, Vice President
Patricia Fernandez, Vice President

Two hundred times. That’s how many times I had to write the word “hasta” (“to” or “until” in English) in first grade so that I’d remember a silent H is its first letter.