Over the past few decades, dramatic changes have taken place in terms of what information people have access to, and how easily they access it.
Lynne Bartos, Vice President
There is nothing more embarrassing for a researcher than to hear a client say "...this doesn't really address the business questions that we set out to answer." This is more common an occurrence in
Hillary Stifler, Vice President
As someone who is on the upper-edge of the Millennial's age group, I identify more with Generation X, but find Millennials fascinating. They are truly of a different mindset.
Robert Relihan, Senior Vice President
I am staring at a series of collages I had participants create for a project I just completed. I have always loved this sort of creative exercise.
Walt Dickie, Executive Vice President
Marketing research reports tend toward data-laden step-by-step arguments.
A little while ago I noted that technology, principally Smartphone technology, was changing the way we interacted with brick-and-mortar stores.
Darren Breese, Director
By Darren Breese, Director
Shaili Bhatt, Senior Director
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