Emerge Smarter Blog

Hispanic Market Research: Don't Get Lost in Translation

Juan Ruiz, Senior Research Analyst

Caution! What you said, what you meant to say, and what the other understood may not always be the same thing...

The Benefit of Using Market Research Online Communities

Shaili Bhatt, Senior Director

By Shaili Bhatt, Senior Analyst

Mobile Device Research Illuminates Teen Shopping and Spending Behavior

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Cell Phones and the Future of Market Research

Walt Dickie, Executive Vice President

Many of you may have probably seen the recent announcement of a new report from the Pew Internet and American Life Project on

The Information Age with Cell Phones

Over the past few decades, dramatic changes have taken place in terms of what information people have access to, and how easily they access it.

5 Things to Remember When Writing a Market Research Report

Lynne Bartos, Vice President and Marketing Content Strategist

There is nothing more embarrassing for a researcher than to hear a client say "...this doesn't really address the business questions that we set out to answer." This is more common an occurrence in

Understanding Millenials Effect on The Future of the Grocery Industry

Hillary Stifler, Research Director

As someone who is on the upper-edge of the Millennial's age group, I identify more with Generation X, but find Millennials fascinating. They are truly of a different mindset.

Collages and Emotional Responses

Robert Relihan, Senior Vice President

I am staring at a series of collages I had participants create for a project I just completed. I have always loved this sort of creative exercise.