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If Latinos Can Influence a Presidential Election Imagine Their Potential Impact on Your Brand

If Latinos Can Influence a Presidential Election Imagine Their Potential Impact on Your Brand

Jorge Martinez, Vice President

Much has been said over the past year about the importance of the Latino vote (and other minorities') and both major parties have touted their horns and gone to unprecedented lengths to appeal to the Latino vote

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Five Reasons Focus Groups Aren't Dead!

Five Reasons Focus Groups Aren't Dead!

Kat Figatner, Senior Vice President

The key to Focus Groups effective use is knowing when to use them. Here are five times when using Focus Groups makes sense.

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The High Price of Being Single

The High Price of Being Single

Anthony Bahr, Senior Research Director

When starting this deep-dive into the lives of The New Independents we, along with our partners at TPN, presumed that singles not only had more freedom to spend their money but, overall, were in a better financial situation than married people. This was o

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Marketing to Hispanics: English? Si por favor. Espanol? That too.

Marketing to Hispanics: English? Si por favor. Espanol? That too.

Jorge Martinez, Vice President

Every year, our clients face the challenge of driving growth within the Hispanic segment, while balancing advertising budgets - particularly whether their messaging should be in English or Spanish, or both.

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Three Keys to Ensure Your Brand Gets Its Multicultural Marketing Right

Three Keys to Ensure Your Brand Gets Its Multicultural Marketing Right

Brenna Ivey and Ashleigh Williams

As brands engage in cross-cultural products and general market fusion strategies, it's essential to be mindful of what's okay - and what isn't. There are ways to adapt trending cultural phenomena without watering them down or divorcing them from context.

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Understand Your Brand's Multicultural Audience

Understand Your Brand's Multicultural Audience

Jorge Martinez, Vice President

To have a strong, authentic understanding of multicultural audiences and know how to effectively reach them, you need firsthand interactions with your multicultural consumers. In other words, you have to walk a mile in their shoes.

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Toys for Kids and Kiddults Alike

Toys for Kids and Kiddults Alike

Mary McIlrath, Senior Vice President

Toy Fair 2016 and the Digital Kids conference F are where toy makers reveal their latest innovations for kids (and adults) and do business with retailers, marketers, and media buyers. Here are a few high-level takeaways from the trade show floor and the c

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Five Ways the Affordable Care Act Changed How Consumers Shop for Healthcare

Five Ways the Affordable Care Act Changed How Consumers Shop for Healthcare

Alex Palermo, Senior Director

Two years after the Affordable Care Act (ACA) was officially rolled out in 2014, healthcare is as different as ever. Consumers are not only changing how they approach health insurance, they are also changing the way they approach "shopping" for healthcare

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