Emerge Smarter Blog

The State of Craft Beer

Where is craft beer most popular? We looked at data to determine states with the largest number of breweries per capita as well as the overall growth of the industry.

Marvels of Stan Lee's Multicultural Universe

Shaili Bhatt, Senior Director

As a first-generation Jewish-American who cultivated himself into a brand ambassador for Marvel Comics, Stan Lee has bestowed an indelible, ageless legacy for Marvel Universe. A master showman and mindful storyteller, he didn’t just create comic books; he created culture.

Not Your Parents’ DIY: How the Economy and Technology Are Impacting the Future of the Home Improvement Category

Alex Palermo, Vice President
Hillary Stifler, Vice President

C+R recently attended the Home Improvement Research Institute Conference in Oak Brook, IL.

Marketers Should Celebrate Hispanic Heritage Year-Round

Jorge Martinez, Vice President

Why should you do anything, if Hispanic Heritage Month isn’t “a thing” in Hispanic culture? Because it is a time to honor the overcoming of challenges and the accomplishments of Latinos in our society, as well as their contributions to this great nation, their heritage and traditions that help shape who America is... Day in and day out. 

Youth, Apps and Technology: A Sn”app”shot

Mary McIlrath, Senior Vice President

Apps are unquestionably ubiquitous today, even among toddlers, with 6 in 10 2-year-olds possessing the ability to use them.* It’s not a surprise that they have this skill set.

Brands College Students Love

We looked at Google search volume to find the most popular brands, musicians, and influencers in 25 college towns across the nation.

Less Is More: Avoiding Choice Overload

Hillary Stifler, Vice President

Sometimes less is more when it comes to testing products and a simple solution can be what works best to understand a complex objective.

The Implications of 'Womaning Down'

Lynne Bartos, Vice President

A recent New York Times article reported on a study that compared what respondents said about their earnings versus what their employers told the Internal Revenue Service in tax filings. What did they find? In opposite-sex marriages in which women earned more, women said that they earned less than they actually did and their husbands said they earned more than they did.