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Understanding Consumer Preferences with Neuroeconomics

Understanding Consumer Preferences with Neuroeconomics

Margot Tuchler, Online Qualitative Associate

Arbitrary factors can have a lasting, if not permanent, impact on consumers their purchase decisions which speaks to the value that shopper research can have.

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MLK and His Legacy: Lessons for Marketers and Market Researchers

MLK and His Legacy: Lessons for Marketers and Market Researchers

Jorge Martinez, Vice President

On MLK Jr. Day, we honor the memory of Martin Luther King Jr., but multicultural researchers and marketers will do well to remember the themes which resulted from his legacy year-round

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Four Tips for Marketing to the LGBTQ Community

Four Tips for Marketing to the LGBTQ Community

Anna Rossi, Associate Analyst

It is estimated that there are about 9 million members of the LGBTQ community living in the United States. The community has an important voice that marketers should not ignore.

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Because Culture and Tradition Matter: Dia de los Santos Reyes

Because Culture and Tradition Matter: Dia de los Santos Reyes

Jorge Martinez, Vice President

Whether you market to Latinos or not, because culture and tradition matter, learn more about how Hispanics celebrate the holidays

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Congratulations to QRCA's Young Professional Award Winner: Ashleigh Williams!

Congratulations to QRCA's Young Professional Award Winner: Ashleigh Williams!

Ashleigh Williams, Senior Research Analyst

We are proud to announce that our very own Ashleigh Williams has been awarded the Qualitative Research Consultants Association (QRCA) Young Professional Award!

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Your Guide to the Clean Label Revolution

Your Guide to the Clean Label Revolution

Paul Metz, Executive Vice President

We created a graphic to explore the most recent clean label and consumer trends, and share a one-stop shop resource that helps shoppers everywhere quickly get to the bottom of what's in various products, especially when the labels aren't clean!

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Six Consumer Segments Your Brand Should Be Marketing To

Six Consumer Segments Your Brand Should Be Marketing To

Brenda Hurley, Executive Vice President

We've identified some of today's most promising emerging consumer segments. These diverse groups span generations and cultures that brands should consider for their growth and buying power.

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Clean Label Initiatives: Balancers Consumers Approach to Clean Labels

Clean Label Initiatives: Balancers Consumers Approach to Clean Labels

Susan Ford, Manager Special Projects

We're exposing the attitudes and behaviors of four different consumer segments on clean labels. This post will cover our "Balancer" segment.

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