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How Employers are Dealing with Rising Pharmacy Costs

How Employers are Dealing with Rising Pharmacy Costs

Alex Palermo, Vice President

We partnered with our client, Anthem, to find out what employers are doing to combat the rising costs of specialty pharmacy coverage. Here are some of the key themes we uncovered.

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Not All Online Community Engagement Is Created Equal

Not All Online Community Engagement Is Created Equal

Cailun Gangi, Online Community Research Analyst

Years of experience hosting online long-term communities helped us at C+R to develop a set of best practices that maximize the value clients receive.

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Marketing Insights from Black History Month: A Look at Black Influence on Pop Culture

Marketing Insights from Black History Month: A Look at Black Influence on Pop Culture

Ashleigh Williams, Senior Research Analyst

We look some of the innumerable contributions the Black community has made in the fields of music, fashion, and dance that marketers should be aware of

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Marketing Insights from Black History Month: A Look at Food and Dining Traditions

Marketing Insights from Black History Month: A Look at Food and Dining Traditions

Ashleigh Williams, Senior Research Analyst

Food plays a significant role in enriching cultural identity and is a catalyst for Blacks to connect with their values of community and fellowship beyond bloodline relatives.

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Marketing Insights from Black History Month:  A Look at Faith and Community

Marketing Insights from Black History Month: A Look at Faith and Community

Ashleigh Williams, Senior Research Analyst

Black History Month is a reminder that there are universal values that at their core are the same for all cultures. One of these universal truths is Faith and Community, a cornerstone in Black American culture.

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Black History Month: An Introduction to African American History & Culture

Black History Month: An Introduction to African American History & Culture

Ashleigh Williams, Senior Research Analyst

As you may know, February marks Black History Month in American culture. For the marketing community, Black History Month is not about marketing; it is about understanding each other and building a genuine sense of empathy.

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The Future of Digital Advertising: A Cautionary Tale

The Future of Digital Advertising: A Cautionary Tale

Elena Lyrintzis, Research Analyst

The introduction of the mid-roll ad has the potential to disrupt the online advertising space. We offer three considerations that should be explored before adopting the mid-roll ad

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Understanding Consumer Preferences with Neuroeconomics

Understanding Consumer Preferences with Neuroeconomics

Margot Tuchler, Online Qualitative Associate

Arbitrary factors can have a lasting, if not permanent, impact on consumers their purchase decisions which speaks to the value that shopper research can have.

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