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Making a Difference in Our Community: Partnering with Cristo-Rey

Making a Difference in Our Community: Partnering with Cristo-Rey

Angela Roberts, Vice President

More than a decade ago, we at C+R challenged ourselves with these questions, “How can C+R make a difference in the community? One of our more recent partnerships was formed in the summer of 2017 is with the Cristo-Rey Work Study Program.

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Black History Month Spotlight: #BlackGirlMagic – The Legacy of Black Women and Why Marketers Should Care

Black History Month Spotlight: #BlackGirlMagic – The Legacy of Black Women and Why Marketers Should Care

Ashleigh Williams, Senior Qualitative Analyst

This past year has brought women into the spotlight. Black/African American women are both in the forefront and the background with other brave women who have contributed to the revelation and discussions of the most sensitive topics, with the goal of pushing progress forward.

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5 Tips to Help Your Brand Get Noticed on Social Media

5 Tips to Help Your Brand Get Noticed on Social Media

Alex Palermo, Vice President

Here are five tips we have learned regarding social media marketing while conducting social media analyses and brand studies for some of our clients

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#MeToo to #NoMore: What the Silence Shattering Movement Means for Brands & Marketers

#MeToo to #NoMore: What the Silence Shattering Movement Means for Brands & Marketers

Katie Borman, Quantitative Research Analyst

With the rise of social media, Me Too has transformed into #MeToo and has morphed into a sweeping media takeover that has reached 85 countries and counting. What does all of this mean for brands and marketers?

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Día de Los Muertos (Day of the Dead): A Quick Look into Culture and Marketing

Día de Los Muertos (Day of the Dead): A Quick Look into Culture and Marketing

Jorge Martinez, Vice President

A centuries old tradition, Día de los Muertos (Day of the Dead) and its pictorial allegories have grown in popularity in the US.

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A Spooktacular Celebration at C+R Research

A Spooktacular Celebration at C+R Research

Shellie Brigando, Senior Layout Specialist

We had a bevy of boys and ghouls descend on our offices for a Halloween celebration this year at C+R Research!

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Keeping Behavioral Economics Theories at the Forefront for Concept Testing

Keeping Behavioral Economics Theories at the Forefront for Concept Testing

Lynne Bartos, Vice President

In this blog, we're focusing on a few behavioral economic that are related to and can be applied to concept testing.

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The Evolution of Logos

The Evolution of Logos

One of the best ways to attract and engage customers is with a solid, understandable logo. Logos are the shorthand version of a company’s message to customers — a simple way to share the company’s values and make an impression.

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