Industry Expertise

Market Research for the Medical Device Industry

Navigating the Medical Device Landscape

The medical device industry is characterized by rapid innovation, complex regulatory pathways, and the critical need to understand the perspectives of both healthcare professionals and patients. Effective medical device market research is essential for navigating this dynamic environment, ensuring your products meet genuine needs and achieve successful adoption.

At C+R Research, we go beyond traditional healthcare research to deliver actionable, patient-centric insights that help medical device companies refine their strategies and improve outcomes.

Medical Device Industry

challenges we address

  • What are the drivers and barriers to adoption for new medical technologies or devices?
  • How can we effectively position a new medical technology/device to resonate with both healthcare professionals and patients?
  • How can we better equip our referring providers to have meaningful and effective conversations with multicultural patients?
  • What are the drivers and barriers to our product/device, and how can we increase disease/product awareness?
  • What is the most meaningful and motivating positioning for our product, and how can we make it appeal to patients and/or HCPs in a meaningful way?
  • What is the patient’s journey in this disease state, and how can my organization create strategies/tactics to help the patient move down the funnel/take action regarding our product?
  • What are the culturally nuanced barriers and challenges for minority patient audiences, and what are the best ways to meet their needs?

we go above and beyond

Operating within the medical device space presents distinct challenges, from identifying unmet clinical needs to understanding the intricate decision-making process of patients and HCPs. We specialize in providing focused and targeted research studies that not only give you the essential information for your critical decisions, but that also inspire strategies and tactics for your marketing efforts.

Whether you require rapid insights through a quick-turn study, in-depth exploration via qualitative methods, or quantitative data to validate positioning and messaging, our researchers are experts at designing a custom approach.

Staying Ahead in a Dynamic Market

The medical device landscape is constantly evolving with technological advancements, regulatory changes, and shifting healthcare delivery models. Staying on top of these changes requires continuous, data-driven insights.

We are committed to embracing change and adapting our research approaches to meet the evolving needs of medical device manufacturers, healthcare providers, and patients.

Why C+R Research?

Choosing the right partner with proven strengths in the healthcare and medical device market is essential for success. At C+R, we are committed to embracing change and adapting our research approaches to meet the evolving needs of manufacturers, healthcare providers, and patients. Our key differentiators include:

  • Expertise in Therapeutic Areas – We’ve worked across diverse medical specialties, from cardiology and endocrinology to endoscopic bariatric devices/technology.
  • Deep Insights – We apply behavioral science, ethnography, and agile methodologies to go beyond traditional research.
  • Industry Experience & Strategic Thinking – Our dedicated healthcare insights team brings decades of expertise in medtech and device research.

Our goal is to help you identify opportunities, optimize product development, and achieve sustainable growth in this vital industry. Partner with us and emerge smarter.

custom market
research solutions

Proven Experience

featured medical device case studies

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Industry Expertise

Custom market research solutions

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I do want to say that this project again demonstrates why I have come to rely on C+R and recommend you so highly. When I get a report from you it’s complete, well-thought, and always client-ready. I really appreciate the partnership I have with you.

It was always a pleasure working with the team at C+R. I really appreciated your expertise and true partnership on every project.

Truly appreciate the strength of the partnership we have created with you. Thank you for being a consistent and reliable resource.

The report goes beyond answering the questions; it shows deep understanding of the needs of the client while ensuring the integrity of the design.  Thank you!

Thanks for one of the best reports I’ve received…. The quality of insights + deck writing > my expectations. The quality of voiceover/share out and process throughout has been my best experience to date.  C+R shows up as a team-always on time, supportive of one another, and provides quality insights vs basic stuff.

…We appreciate our open partnership and the constructive way we are building our relationship – we are enthusiastic when we think about future projects together!

You offer your knowledge in a way that never making anyone feel like they should have known “that” about the audience, treat it as an opportunity to educate in a friendly way.

I’m really proud of this team and so appreciate the partnership we’ve created. You’ve both done a fantastic job helping us start off this journey and I look forward to continuing to build our learning with you all!