Agile Solutions
Agile Research, AI Solutions, Concept Testing, CPG, Ecommerce, Financial Services, Food & Beverage, Qualitative Research, Quantitative Research, Retail, Shopper
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Accelerating CPG Shopper Insights Across Diverse Audiences
overview Agile Shopper Insights for CPG Growth A leading CPG organization sought a future-forward agile research system to generate actionable insights across retailers, categories, and diverse shopper segments, with emphasis on Asian American and Hispanic/Latino audiences alongside primary shoppers nationwide. The objective was to develop a research solution that provided a flexible, on-demand ecosystem integrating…
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Substantiating Packaging Claims for a Leading CPG company
overview A major CPG company sought to enhance one of its products by introducing new packaging claims that would resonate with consumers. To ensure these claims were credible and defensible, they partnered with us to design and execute a claims substantiation study. The goal was to determine which claims could be supported by consumer perception…
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ShopperPulse: neuroscience + eye-tracking tool
B2B, Behavioral Science, CPG, Eye-Tracking, Food & Beverage, Grocery, Health & Beauty, Journey Mapping, Neurological Immersion, Path to Purchase, Qualitative Research, Quantitative Research, Retail, Segmentation, Shopper, Shopper Insights, Shopper Journey
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Applying Behavioral Science to Help Understand Shopper Decision-Making
overview Using Behavioral Science to Guide Product Strategy A leading personal care company partnered with C+R Research to evaluate new product concepts for disposable underwear designed for older adults. The goal was to understand which product features most influenced shopper decisions in a club-store environment. By applying behavioral science principles—particularly around how people make decisions…
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shopperpulse: Reveal What Truly Moves Shoppers—In Real Time
Where Neuroscience Meets the Shopping Aisle Understanding what shoppers say is only part of the story. It’s what they don’t say—the glances, the hesitations, the sparks of emotion—that reveals what truly drives action. ShopperPulse™ goes deeper—tracking subconscious emotional and visual responses during the shopping journey to uncover insights that traditional methods often miss. By combining…
