-
-
-
Healthcare Professionals’ Food Guidance: How Specialty Shapes What Clinicians Recommend
overview Cross-Specialty Nutrition Insights for Clinical Impact A national non-profit organization sought research using a national mixed-methods program to examine how different healthcare professionals think about specific foods—and how their clinical focus, training, and workflow shape day-to-day patient guidance across heart health, weight management, and type 2 diabetes care. The work highlighted meaningful divergences between…
-
Agile Solutions
Agile Research, AI Solutions, Concept Testing, CPG, Ecommerce, Financial Services, Food & Beverage, Qualitative Research, Quantitative Research, Retail, Shopper
-
-
Accelerating CPG Shopper Insights Across Diverse Audiences
overview Agile Shopper Insights for CPG Growth A leading CPG organization sought a future-forward agile research system to generate actionable insights across retailers, categories, and diverse shopper segments, with emphasis on Asian American and Hispanic/Latino audiences alongside primary shoppers nationwide. The objective was to develop a research solution that provided a flexible, on-demand ecosystem integrating…
-
-
Substantiating Packaging Claims for a Leading CPG company
overview A major CPG company sought to enhance one of its products by introducing new packaging claims that would resonate with consumers. To ensure these claims were credible and defensible, they partnered with us to design and execute a claims substantiation study. The goal was to determine which claims could be supported by consumer perception…
-
-
