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ShopperPulse: neuroscience + eye-tracking tool
B2B, Behavioral Science, CPG, Eye-Tracking, Food & Beverage, Grocery, Health & Beauty, Journey Mapping, Neurological Immersion, Path to Purchase, Qualitative Research, Quantitative Research, Retail, Segmentation, Shopper, Shopper Insights, Shopper Journey
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Applying Behavioral Science to Help Understand Shopper Decision-Making
overview Using Behavioral Science to Guide Product Strategy A leading personal care company partnered with C+R Research to evaluate new product concepts for disposable underwear designed for older adults. The goal was to understand which product features most influenced shopper decisions in a club-store environment. By applying behavioral science principles—particularly around how people make decisions…
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shopperpulse: Reveal What Truly Moves Shoppers—In Real Time
Where Neuroscience Meets the Shopping Aisle Understanding what shoppers say is only part of the story. It’s what they don’t say—the glances, the hesitations, the sparks of emotion—that reveals what truly drives action. ShopperPulse™ goes deeper—tracking subconscious emotional and visual responses during the shopping journey to uncover insights that traditional methods often miss. By combining…
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What Shoppers See, Think and Feel Without Saying a Word
What Shoppers See, Think and Feel Without Saying a Word this event has ended. please complete the form to view the recording. When it comes to Shopper Insights research, we’re often limited by and reliant on what shoppers are willing and able to share about their experiences. However, behavioral science techniques have allowed us to…
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Leveraging Longitudinal Tracking for Shopper Journey
overview A client with a large number of product categories was challenged with finding a partner with high-quality research standards to establish and maintain their longitudinal shopper insights tracker that would help them better understand these products’ purchase journey. Seeking deep experience in both shopper insights and tracking, the client came to C+R to design…
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Smarter Segmentation: Innovative Tools + Collaborative Strategies
this event has ended. please complete the form to view the recording. Segmentation strategies must do more than describe your audience—they must adapt to the realities of a fast-changing marketplace. We’ve continually evolved our segmentation approach to meet our clients’ diverse and shifting needs. Join us for our next Emerge Smarter webinar to hear our…
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