overview A manufacturer wanted to explore pricing options for a new line of nasal spray products. The insights team contacted C+R looking to identify the optimal price for various pack options to ensure competitive appeal and to deliver the desired profit while reinforcing the value of the brand. C+R designed price elasticity research to inform…
overview A personal care manufacturer had to cut its current assortment of child training pants in half to meet a retail partner’s demands. To do this, they needed to understand which of several proposed scenarios would most appeal to shoppers. C+R developed an online survey with a discrete choice exercise to help the brand determine…
overview How can a brand quickly respond to grow its share when favorable changes in a new market could mean increased demand for the products it sells? This was the question asked by a sports nutrition company that approached C+R for help understanding Japan’s growing fitness market. This growth had been driven by increased engagement…
overview Retailers across all industries saw significant shifts in traffic and purchases during the pandemic. This was certainly true in the pet industry. As pet ownership increased, pet product manufacturers often benefited from increased sales, as did many retailers of pet products. Gains in new customers and increased purchases are exciting for any brand, but…
overview A global specialty dog and cat food manufacturer had experienced steady growth over a number of years but didn’t know exactly why – they hadn’t invested in tracking perceptions and attitudes of customers and prospects. Figuring it was time to establish some benchmark metrics, they called in C+R. After some initial survey research showed…
overview A CPG brand was eager to better understand plastic food storage bag usage in hopes of challenging the market leader at the shelf and in the home. The brand was particularly interested in learning about increased usage associated with the coronavirus pandemic and whether pandemic behaviors were likely to extend beyond the life of…
overview As ecommerce captures an increasing share of pet food sales, how should manufacturers adjust their marketing strategies? Given C+R’s vast experience in the category, a leading pet food and treat manufacturer approached us for help understanding digital shopping behaviors in the pet food space. C+R was excited to develop a comprehensive multi-phase and multi-method…
