overview The COVID-19 pandemic increased consumer awareness of immunity strengthening products. Vitamins and supplements became important for those seeking to stay healthy. During the early days of the pandemic, a vitamins and supplements manufacturer came to C+R with questions about how consumers shop for vitamins and other over-the-counter (OTC) products, both pre-shop and in-store. To answer…
overview Interest in non-dairy versions of common dairy products, like milk and cheese, has expanded in recent years among consumers looking to eat better and lead healthier lives. This behavior change has spurred innovation as brands—including those who have traditionally focused on dairy-based products—expand to reach these consumers. Our client, a well-known cheese manufacturer, sought…
overview Over the years, the yogurt category has grown based on new product and brand entries. Leveraging key consumer trends has helped new products and brands enter the category and drive sales. Given the successful launch of many different types of yogurts, a CPG client wanted to quickly introduce a new product into their U.S….
overview As any parent knows, children can be finicky about food, and many kids struggle with change. When you find a food item or treat your child loves, it becomes a grocery list staple. A food and beverage manufacturer found themselves in a pickle when COVID supply chain issues meant a beloved treat included in…
