Online Community: A Hub for Innovation and Connection with Convenience Store Shoppers
overview To remain ahead of the innovation game, consumer packaged goods (CPG) companies must remain well-informed about the changing interactions between shoppers and various retail channels. Our client was focused on convenience stores and came to us for a research solution to help them build strong relationships with convenience store operators/owners. The goal was to…
Identifying Beverage Shoppers’ Pain Points and Delighters
overview To successfully meet business objectives, it’s imperative that brands have a thorough understanding of their customers, including differences among segments. Brands must understand what consumers want, how they use products, and how they shop. Additionally, they must be able to anticipate pain points that potentially drive shoppers away throughout the shopping journey and develop…
Finding the Perfect Brand Story with Qualitative Concept Testing
overview An established food manufacturer was looking to contemporize its strategic brand story to reach a new generation of shoppers, while also appealing to their current core consumers. C+R developed a two-phase qualitative research program to identify which of two concepts under consideration would most help the client modernize their brand story while also resonating…
Using LiveHive to Develop and Optimize Positioning
overview What happens when a brand is innovating products that are so forward-thinking, they can’t even be produced with technology currently available? This was the challenge our client, a large beverage manufacturer, approached C+R for help with solving. They were developing an innovative and forward-thinking beverage product and needed to understand if the idea resonated…
Getting Quick Insights on Consumers’ Perceptions of Nutrients
overview Our client, a large food producer, has historically focused on acquiring insights about specific categories that they operate in, with lower priority on understanding broad, over-arching issues that cut across many different categories such as health and wellness. With this in mind, our client approached us to “test the waters” using C+R’s Sentiment Surveys….
