Transforming Digital Experiences with Strategic Insights Understanding and Elevating User Experience In today’s digital-first world, user experience (UX) can define a brand’s success. We partner with you to uncover the nuances of how users interact with your digital products to inform strategies that elevate engagement and satisfaction. Whether launching a new platform, refining interfaces, or…
overview Designing a Compassionate Cancer Experience for Women A regional healthcare system was preparing to launch a new women’s cancer pavilion centered on a specific concept that promised to deliver faster diagnoses, coordinated care, and emotional support. To ensure the new center would meet the needs of patients and caregivers, the organization partnered with our…
overview Elevating an Educational Platform for Healthcare Professionals A national medical association sought to better understand how its online education resource platform was perceived and used by healthcare professionals. With a mission to deliver high-quality and accessible continuing education, the organization partnered with C+R Research to benchmark awareness, assess brand impact, and identify opportunities to…
overview Improving the Knee Replacement Patient Journey Through Research A leading healthcare organization sought to improve the patient user experience (UX) for individuals undergoing knee replacement surgery. By conducting in-depth qualitative research, the organization aimed to align its pre-mapped patient journey with real-world experiences, uncovering emotional, logistical, and informational needs across the surgical continuum. OUR…
overview Identifying UX Friction Points in the Patient Hub A medical device company launched a digital platform to educate patients and assess eligibility for a cardiac-related procedure. While initial engagement was strong, site analytics revealed significant drop-off at two critical points in the user journey. To create a more effective digital experience, the company sought…
overview Agile Qualitative Research to Benchmark and Improve PBM User Experience As digital healthcare access becomes the norm, pharmacy benefit managers (PBMs) must ensure their online and mobile portals are intuitive, informative, and user-centered. A leading pharmacy solutions company sought to deepen its understanding of how Medicare, Medicaid, and Commercial plan members perceive and use…
overview Empathetic Research to Elevate Multicultural Patient Journeys When a leading medical device company sought to better support Black and Hispanic patients living with AFib, they turned to a research partner with a deep understanding of both multicultural audiences and the healthcare space. Through immersive ethnographies and collaborative workshops, this research study uncovered the emotional…
overview Crafting a Patient-Centric Message for an Innovative AFib Treatment As a leading medical device company prepared to expand its atrial fibrillation (AFib) portfolio, our client sought to position and communicate the benefits of their device to both patients and healthcare providers. Through a multi-phase research initiative—including qualitative (positioning and creative evaluation) and quantitative message…
