Shaping the Future of Women’s Cancer Care Through Empathy and Insight
overview Designing a Compassionate Cancer Experience for Women A regional healthcare system was preparing to launch a new women’s cancer pavilion centered on a specific concept that promised to deliver faster diagnoses, coordinated care, and emotional support. To ensure the new center would meet the needs of patients and caregivers, the organization partnered with our…
Improving Digital Learning Engagement for Medical Professionals
overview Elevating an Educational Platform for Healthcare Professionals A national medical association sought to better understand how its online education resource platform was perceived and used by healthcare professionals. With a mission to deliver high-quality and accessible continuing education, the organization partnered with C+R Research to benchmark awareness, assess brand impact, and identify opportunities to…
Enhancing the Knee Replacement Patient Journey Through Qualitative Research
overview Improving the Knee Replacement Patient Journey Through Research A leading healthcare organization sought to improve the patient experience for individuals undergoing knee replacement surgery. By conducting in-depth qualitative research, the organization aimed to align its pre-mapped patient journey with real-world experiences, uncovering emotional, logistical, and informational needs across the surgical continuum. OUR APPROACH Qualitative…
Enhancing Patient Engagement Through UX Optimization
overview Identifying UX Friction Points in the Patient Hub A medical device company launched a digital platform to educate patients and assess eligibility for a cardiac-related procedure. While initial engagement was strong, site analytics revealed significant drop-off at two critical points in the user journey. To create a more effective digital experience, the company sought…
Optimizing Digital Member Portals: A Competitive UX Assessment Across Insurance Types
overview Agile Qualitative Research to Benchmark and Improve PBM User Experience As digital healthcare access becomes the norm, pharmacy benefit managers (PBMs) must ensure their online and mobile portals are intuitive, informative, and user-centered. A leading pharmacy solutions company sought to deepen its understanding of how Medicare, Medicaid, and Commercial plan members perceive and use…
Understanding the AFib Journey Among Patients of Color: Insights to Inspire Inclusive Healthcare Strategies
overview Empathetic Research to Elevate Multicultural Patient Journeys When a leading medical device company sought to better support Black and Hispanic patients living with AFib, they turned to a research partner with a deep understanding of both multicultural audiences and the healthcare space. Through immersive ethnographies and collaborative workshops, this research study uncovered the emotional…
Defining a Clear and Compelling Market Position for an Innovative Cardiac Ablation System
overview Crafting a Patient-Centric Message for an Innovative AFib Treatment As a leading medical device company prepared to expand its atrial fibrillation (AFib) portfolio, our client sought to position and communicate the benefits of their device to both patients and healthcare providers. Through a multi-phase research initiative—including qualitative (positioning and creative evaluation) and quantitative message…
Enhancing the Patient Journey for Minimally Invasive Weight-loss Procedures Through UX Research
overview Agile Research That Shaped Bariatric Procedure Engagement Tools A global medical device company sought to improve how it engages with potential patients exploring less-invasive weight-loss treatments. Focused on advancing solutions in bariatrics—the medical specialty dedicated to managing and treating obesity—the company aimed to offer a safer, more accessible alternative to traditional surgical procedures. With…
