Agile Solutions
Agile Research, AI Solutions, Concept Testing, CPG, Ecommerce, Financial Services, Food & Beverage, Qualitative Research, Quantitative Research, Retail, Shopper
-
-
-
Agile Research System for Apparel, Ecommerce, and Retail: A Scalable Qualitative Program Across Two Divisions
overview Continuous Insights Program for Home and Apparel & Accessories C+R Research partnered with a leading omnichannel retailer to design and implement an agile, end‑to‑end qualitative insights system spanning their Home and Apparel & Accessories divisions. Over six months, the program transitioned from one‑off projects to a repeatable operating model that delivered continuous learning, rapid…
-
Accelerating CPG Shopper Insights Across Diverse Audiences
overview Agile Shopper Insights for CPG Growth A leading CPG organization sought a future-forward agile research system to generate actionable insights across retailers, categories, and diverse shopper segments, with emphasis on Asian American and Hispanic/Latino audiences alongside primary shoppers nationwide. The objective was to develop a research solution that provided a flexible, on-demand ecosystem integrating…
-
From Pampering to Practicality: Segmenting Today’s Pet Textile Shoppers
overview Building Brands Around What Pet Parents Want Today’s pet parents expect more than durability—they want products that reflect how they care for their pets as family. A leading pet textiles company recognized the opportunity to anchor its innovation and brand strategy in the diverse needs of these shoppers. The goal was to move from…
-
Redefining Home Textile Strategy Through Segmentation and Behavioral Insights
overview Aligning Brand Growth with Consumer Needs To stay relevant in a crowded category, a home textiles company needed more than product line extensions—it needed a clear view of unmet consumer needs. The goal was to shift from price-driven tactics to a strategy built around actionable insights, enabling smarter brand alignment, innovation, and channel activation….
-
-
Agile Qual-Quant Guides Portfolio Expansion
overview Our client, a large consumer package goods (CPG) beverage manufacturer was interested in expanding their product portfolio, but needed to understand the viability of the idea – would consumers be interested in the new product? And if so, which positioning/product name/packaging resonated with them the most? Because launching a new product to a brand’s…
-
Creating a Communications Campaign that will Resonate with Multicultural Audiences
overview The last time our consumer-packaged goods (CPG) client produced a major advertising campaign was back in 2016, and from 2020 until now, their marketing strategies and tactics only focused on their line of products. A lot has changed in the world since 2016, and our client felt that the time was right to create…
-
Agile Market Research Overview
The era of compromising quality, speed, and cost is over At C+R Research, we recognize that our clients are under increasing pressure to deliver faster and more cost-effective insights to their stakeholders. When facing this type of scenario, clients often find themselves in a difficult position where they need to make trade-offs between the quality…
