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Agile Research System for Apparel, Ecommerce, and Retail: A Scalable Qualitative Program Across Two Divisions
overview Continuous Insights Program for Home and Apparel & Accessories C+R Research partnered with a leading omnichannel retailer to design and implement an agile, end‑to‑end qualitative insights system spanning their Home and Apparel & Accessories divisions. Over six months, the program transitioned from one‑off projects to a repeatable operating model that delivered continuous learning, rapid…
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Accelerating CPG Shopper Insights Across Diverse Audiences
overview Agile Shopper Insights for CPG Growth A leading CPG organization sought a future-forward agile research system to generate actionable insights across retailers, categories, and diverse shopper segments, with emphasis on Asian American and Hispanic/Latino audiences alongside primary shoppers nationwide. The objective was to develop a research solution that provided a flexible, on-demand ecosystem integrating…
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Unlocking the Power of Product Display Pages for Enhanced Shopping Experiences
overview Our multinational consumer package goods (CPG) client faced the challenge of understanding the impact of product display pages on a major grocery retailer’s website. Anticipating a push towards variated pages, they sought to present a research-backed perspective on which type of product display page (unvariated, double variated, or hybrid) provides the best shopping experience….
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A Community Lives on Three Years Later – Evolving Every Step of the Way
overview Our client approached us with the goal of creating a cohesive campaign in the Media and Entertainment sector, specifically in the family space. Over several months, they envisioned an iterative approach to creating and optimizing their campaign. Compared to previous years, our client wanted to incorporate immersive qualitative touchpoints throughout the process and to…
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Online Community: A Hub for Innovation and Connection with Convenience Store Shoppers
overview To remain ahead of the innovation game, consumer packaged goods (CPG) companies must remain well-informed about the changing interactions between shoppers and various retail channels. Our client was focused on convenience stores and came to us for a research solution to help them build strong relationships with convenience store operators/owners. The goal was to…
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