overview A technology-driven brand known for innovation teamed up with C+R to develop ground-breaking hair tools for a well-saturated, multi-billion-dollar beauty industry. Of the brand’s two products, the first was already available in the market and needed refinement; the second was a highly confidential working prototype. To help refine both products, the brand called on…
overview A leading fast-food restaurant wanted to determine brand equity among a group of very young consumers – some as young as six years old. The restaurant was looking to understand how their brand stacked up to its competitors. To responsibly and effectively study these young consumers, C+R researchers knew they’d need to get creative….
overview A major electronics company and its food-waste disposer (FWD) brand offered several tiered models: good, better, best. The company had conducted prior concept and communication development research to identify and measure the importance of the different dimensions consumers use to evaluate FWDs before purchase; however, little research had been done to assess how consumers…
overview How do you glean in-depth results on a tight timeline without sacrificing depth of information? A top beverage company was looking for insights into the personal lives and needs of diners at a specific quick service restaurant (QSR) chain where their beverage products are sold. They wanted to better understand what consumers look for…
About This ebook To provide brands with an opportunity to connect with consumers, C+R hosted an online pop-up community as a part of our COVID-19 Chronicles Consumer Connections Series. For the community, participants from across the United States shared their stories in real-time over a two-week period. A portion of these consumers also participated in…
