overview For many clients, capturing focus group learnings via video highlight reels is critically important. Video is especially useful for educating and motivating internal stakeholders on the attitudes, behaviors, and needs of consumers, as well as their reactions to particular products and services. Video brings research to life; however, creating effective video reels using traditional…
overview An NFL franchise approached C+R with a unique research proposition. The franchise had enjoyed success on the field, as well as in the stands, and continued to have a close relationship with the local community. However, quantitative data had suggested a recent drop in satisfaction with several critical game-day components. Team management was interested…
overview How does a European-based food manufacturer known for innovation break into the U.S. market, especially when their new product may seem a bit “foreign” to U.S. consumers? A European-based food manufacturer approached C+R for help evaluating and optimizing a new product offering designed for U.S. consumers. Their ultimate goal? Successfully introduce a new sector…
overview When seasonal markets affect your company, you need to be able to predict upcoming trends. But designing an effective forward-thinking seasonal strategy isn’t always easy. Strategies consumers respond to one year can fail the next. Current events, popular tastes, technological advances, and cultural trends all impact consumers’ needs and desires and make predictions incredibly…
overview A pet food company founded in the late 1960s was witnessing falling sales year over year. While decades ago, the brand was unrivaled, the market had changed and so had the company. To reverse their position, new management wanted a holistic diagnosis of the issues the brand was facing and a roadmap for turning…
About This infographic As researchers during the COVID-19 pandemic, we’ve been forced to pivot from in-person research to online/remote research methods. But, as the shelter-in-place orders are beginning to lift state by state and people start resuming life, how are consumers feeling about doing in-person research again? To understand this, C+R Research partnered with Fieldwork…
About This Ebook Focus Groups Aren’t Dead. In fact, focus group are alive and well. However, for you, maybe focus groups have become an outlawed approach by your company, but why? The key is knowing when a focus group is a right approach and when you are better off with a different methodology. In this eBook, C+R…
This event has ended. Please complete the form to view the recording About This Webinar Focus Groups have become an outlawed approach by some companies, but why? Granted there are newer, sexier ways to get at consumers’ attitudes, behaviors, and needs, but there is still value in getting a group of people into a room…
