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Identifying Ways to Increase Website Engagement via Exploratory UX Research
overview A senior and retiree-based nonprofit had developed a digital web experience for pre-retired individuals to help motivate them to take action for long-term financial security. However, the bounce rates were higher than anticipated, meaning users were not staying on the site long enough to see all of the valuable information being offered. The organization…
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UX Prototype Testing of an eCommerce Website Redesign
overview A grocery retailer had created a new online grocery shopping site prototype and needed feedback from shoppers to optimize the offering and set it apart from both competitors and a parent site. C+R first gathered a benchmark understanding of the current shopping user experience (UX) before conducting a website prototype test via live, remote…
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Segmenting Dog Owners by Those Seeking Quality Ingredients for Their Dog
overview In response to the dynamic shifts within the dog food industry, characterized by the ongoing humanization and premiumization trends, our client, a major dog food manufacturer, was planning a strategic research initiative. The goal of this comprehensive initiative was to dive deeply into the nuanced preferences and behaviors of dog owners, specifically focusing on…
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Collaborative, Iterative, Immersive, and Agile Creative Evaluation
overview Our client, a renowned beverage brand, made the decision that in order to reach more consumers, they would need to diversify their offerings. As they embarked on the next phase of growth, they needed an updated campaign that leverages the brand power to drive the full brand portfolio holistically. The primary focus of the…
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The Power of Dining Missions and Live Look-Ins to Deep Dive into Consumers’ Experiences
overview Our client, a global food manufacturer, wanted to better understand consumers’ attitudes and usage when it comes to ordering protein from casual and fine dining restaurants. Additionally, they wanted to understand how those consumers use this specific protein at home, with particular emphasis on the jobs to be done for protein, the retailers shopped,…
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From Taste to Emotion: How Multi-Modal Research with Neurological Insights Paved the Way to Success
overview An alcoholic beverage client had noted a decline in sales volume but was unsure which of several factors could be at play. Using learnings from a previous qualitative project with C+R, the client decided to revamp some of the beverages in their flagship flavor to reverse the trend – and they wanted consumer feedback…
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Qualitative Research
contributors to this guide INTRODUCTION Over the past year, the Coronavirus pandemic has changed the way market researchers conduct qualitative research. In-person focus groups, in-home interviews, and in-store shop-alongs that are synonymous with “traditional” qualitative research have been put on hold due to safety concerns. However, despite social distancing requirements and travel restrictions, businesses still…
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online qualitative research
INTRODUCTION In today’s digital era, technology and the internet continue to shape our lives. The average American spends almost seven hours a day online, highlighting the increasing reliance on digital platforms. This shift has given rise to a generation of digital natives, such as Millennials and Gen Z, who are effortlessly fluent in navigating the…
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Understanding the Inequities of Black Women’s Pregnancy Journeys
overview Our client, a national non-profit, outlined a plan for a series of research initiatives to better understand disparities in Black women’s maternity healthcare in the United States. The full 100-week journey sought to uncover these disparities and the causes behind higher mortality rates in the Black community. C+R’s Culturebeat team was selected as a research partner,…
