Category Shopper Insights Drive Retailer Conversion
overview Based on our category and shopper expertise, as well as a long history of partnership, a beverage client came to C+R with a research request related to one of their key retail partners. Research had been conducted a few years prior, but the client wanted to update the findings and take the research to the…
Choosing the Best Messaging Strategy
overview A manufacturer was in the process of updating its marketing strategy and had developed nearly 40 different potential messages (across a variety of themes). Before moving forward with a final strategy, the company wanted to gather reactions from consumers already in the category, as well as those they hoped to attract. The client wanted…
Illuminator Shopper Panel Guides Category Strategies
overview A CPG brand was interested in improving overall category performance at a particular retailer to elevate their own brands’ performance while also helping the retailer gain additional share within the category. Our client knew from market analysis that the overall category performance at the retailer lagged other retailers, but they lacked data that described…
Identifying Consumers’ Unmet Needs to Fuel Product Innovation
overview A multi-national home care goods company came to C+R seeking a deeper understanding of the role their air care product played in the marketplace and consumers’ homes and lives. The company wanted to know which product features were most important to consumers and how the product was used and perceived; they hoped this research…
Keeping the Frozen Food Momentum Going After COVID-19
overview The sale and consumption of frozen foods saw tremendous growth amid the COVID-19 pandemic through a combination of new category buyers and increased purchase volume. The trend was driven by a number of factors, including people eating more meals at home, cooking fatigue, heightened stock-up behaviors/trip consolidation, longing for comfort food/nostalgic flavors, growing financial…
Increasing Share By Understanding the Omni-channel Path-to-Purchase
overview Frozen food sales surged during the COVID-19 pandemic, and retailers took note. One frozen foods manufacturer in particular saw the surge as an opportunity to grow its business in key growth channels, like club and dollar stores. Before approaching club and dollar retailers with category opportunities, the company needed to first understand what drives…
Optimizing a Brand Campaign with Emotion in Mind
overview One of C+R’s clients, a state lottery, runs many advertising campaigns throughout the year. In addition, the lottery has one “master brand” campaign that carries over to all advertising. The lottery and their agency had produced four potential TV ads as part of the master brand campaign and came to C+R to gain consumer…
Shopper Path to Purchase Leads Innovation Strategies
overview A top greeting card company, who both manufactures and distributes greeting cards, party supplies, gifts, and gift wrap, realized their focus had been a bit stagnant on a key portion of their business – gift wrap (wrapping paper, gift bags, bows/ribbons and other accessories). The team realized they needed fresh learning in order to…
Reinventing the A&U to Understand the Demand Landscape for Pork
overview The National Pork Board’s (NPB) mission is to unite pork producers with key stakeholders and elevate U.S. pork as the global protein of choice by continuously and collaboratively working to do what’s right for people, pigs, and the planet. A few years ago, the National Pork Board adopted a new role: to provide the…
