overview A large ice cream manufacturer acquires a start-up artisanal sorbet company with limited distribution and very little brand awareness. In anticipation of the sorbet’s national launch, the company needs to establish a differentiated brand positioning. But where will the sorbet shine brightest – among fellow sorbets, premium ice cream brands, non-dairy desserts? And, who…
overview A manufacturer of educational toys was planning to attend a popular consumer toy convention and wanted to use the opportunity to test two toy prototypes. They approached C+R for help converting visitors to their exhibit into research participants. To meet the client’s needs, C+R conducted qualitative intercept interviews with a Play Lab component, which…
overview A major office supply company was preparing to embark on a packaging innovation initiative to modernize the look of their products in stores. Due to a sudden rise in private label options and competing national brands entering the category, they wanted to develop new packaging that stood out on shelf and clearly communicated unique…
overview One of C+R’s clients, a state lottery, runs many advertising campaigns throughout the year. In addition, the lottery has one “master brand” campaign that carries over to all advertising. The lottery and their agency had produced four potential TV ads as part of the master brand campaign and came to C+R to gain consumer…
overview A state lottery needed a deeper understanding of the “path to purchase” lottery tickets and a broader understanding of their players’ behaviors and attitudes toward the lottery. To accomplish these two goals, they contacted C+R Research. OUR APPROACH Two Objectives, Two Surveys To meet the client’s needs, C+R conducted two robust online surveys: After…
overview The National Pork Board’s (NPB) mission is to unite pork producers with key stakeholders and elevate U.S. pork as the global protein of choice by continuously and collaboratively working to do what’s right for people, pigs, and the planet. A few years ago, the National Pork Board adopted a new role: to provide the…
overview A top greeting card company, who both manufactures and distributes greeting cards, party supplies, gifts, and gift wrap, realized their focus had been a bit stagnant on a key portion of their business – gift wrap (wrapping paper, gift bags, bows/ribbons and other accessories). The team realized they needed fresh learning in order to…
overview Marketplaces ebb and flow. What was popular with customers a year ago, may not apply today. Competition changes; perceptions alter; and technology influences needs and desires. Companies run the risk of becoming irrelevant if they don’t proactively stay in tune with customers’ lives and in-check with the competitive landscape. One of C+R’s clients, a…
overview After innovations in the market impacted their growth and market share, a major food manufacturer needed answers to strategic questions: How do we stay on top and grow the category as a leading brand in the marketplace? What customer segments haven’t we tapped? How do we revitalize our brand? Partnering with C+R, we applied…
overview An alcoholic beverage company that owns multiple vodka brands wanted to create a strategy to strengthen each of their brands while limiting cannibalization across brands. At the time, vodka was one of the most popular spirits consumed. C+R conducted a multi-phase study followed by a large-scale quantitative segmentation study to align each brand to its…
