Dave Mastrofski is a Vice President at C+R with more than 25 years of expertise delivering insights from custom quantitative and syndicated research, as well as agency strategic planning. Since joining C+R in 2010, he has applied that experience to a breadth of analyses, including brand positioning, concept optimization, communications/brand health testing and tracking, creative development, packaging, attitude & usage studies, market segmentation and market opportunity identification.
His client roster has spanned a list of many Fortune 100 clients in B2C- and B2B-focused industries, including insurance, financial services, consumer packaged goods, consumer durables, adult beverages, fast casual/quick service restaurants, and advertising agencies.
Dave holds a BS in Advertising from Iowa State University.
The New Independents: Marketing to the Single Adult
The New Independents: The Single Adult is Not Who We Thought they Were
The New Independents eBook
Four Years Later and Singles Still Rule!
Turn Your Actionability up to 11: Use Your Partners to Amplify Research Objectives for Results That Matter
Building a Better Marketing Research Toolbox
Insights Tech Showcase, Quant Showcase
TMRE @ Home
TMRE All Things Insights
Is Your Business Recession-Proof? Learn From Some That Are!
The Rise of Multigenerational Households and What it Means for Marketers