Hear the voice of YouthBeat, Amy Henry, speak at the What Teen's Want conference in New York on May 13th at 12:30 pm! We would love to see you at our booth - which will be up and running for the duration of the conference (May 12-13th).
In "GET A CYBER LIFE: UNDERSTANDING THE NEW SOCIAL LIVES OF TODAY'S TEENS," you can find out more about everything affecting the way teens socialize today - from virtual play grounds to Facebook "official" to Twitter tracking your every move. The social lives of teens have never been simple, but for today's connected teens, some of the timeless trials of these years are made even more complex in a world where everyone appears to be a friend and everybody knows your screen name. In this presentation, Amy will provide you with a look at what's changed - and just as importantly - what's stayed the same in the social lives of today's 13 - 18 year olds. You'll get insight on the most relevant developmental theories related to teens and their social lives, and we'll show how their most current behaviors signal shifts in the rituals that shape their everyday lives. Finally, we'll tell you what this means for brands who want to better meet their needs and fit into this often misunderstood group.
To register for What Teen's Want and hear Amy in person visit: http://www.adweekmedia.com/aw/events/whatteenswant/index.html.