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Research on Hispanic Teens

Mary McIlrath, Senior Vice President

At C+R Research, our YouthBeat® and CultureBeat teams collaborate closely to understand multicultural youth and families’ circumstances and needs. With the latest release of the 2020 Census data, we’ve seen that Hispanics continue to make up the fastest-growing market segment in the United States, now at 23% of the population, or just over 66 million people strong. As such, to coincide with Hispanic Heritage Month, we pause to celebrate the vibrance of Hispanic teens in our eBook series. 
 
Here are just a few fun facts about Hispanic youth’s preferences that set them apart from their counterparts in other cultural groups. Did you know:

  • Almost nine in ten Hispanic youth enjoy the taste of chocolate, significantly higher than Black youth (86% vs. 78% Black)
  • 15% say they like listening to Reggaeton music (vs. 5% Black and 2% Non-Hispanic White (NHW))
  • Six in ten enjoy running or jogging for fun or on a competitive team (compared to 54% Black vs. 50% NHW)**

Hispanic teens are close to their families, sharing favorite brands, media time, and meals. Their parents worry (with good cause) about their teens’ sugar and sodium intake. And while Hispanic parents share their teens’ interest in the latest technology, they also set strict guardrails for how media is consumed in the home.

Hispanic teens’ love of community isn’t limited to their own households. They display collectivism through shared tastes with peers on everything from snacks to their latest electronic books. This cohort likes putting their dollars behind products that support social causes. They are already carrying on the tradition of “we” in Hispanic culture (though not necessarily at the expense of “me”).

Download the eBook here to get a taste of Hispanic teens’ family life, unique communication and community patterns, preferences for fashion, technology, food, and more. 

**Source: YouthBeat Total Year Data 2020
 

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